- Hardcover: 192 pages
- Publisher: Kogan Page (26 Feb 2004)
- Language English
- ISBN-10: 0749441933
- ISBN-13: 978-0749441937
- Product Dimensions: 19.2 x 13.1 x 2 cm
- Amazon Bestsellers Rank: 1,208,171 in Books (See Top 100 in Books)
- See Complete Table of Contents
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The book is filled with pragmatic insights, summaries and Brauns top tips from the philosophers. (Professional Manager )
In fact The Philosophy of Branding makes for a playful, informative and thought provoking read. (Brand Strategy )
Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down. (Media Week )
Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists. (Marketing )
There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffers guide to philosophy as well. (Argent Journal of Financial Services Forum )
Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding. (Research, www.mrs.org.uk )
Philosophy of Branding is refreshingly witty and original. (Commerce and Industry )
In fact The Philosophy of Branding makes for a playful, informative and thought provoking read. (Brand Strategy )
Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down. (Media Week )
Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists. (Marketing )
There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffers guide to philosophy as well. (Argent Journal of Financial Services Forum )
Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding. (Research, www.mrs.org.uk )
Philosophy of Branding is refreshingly witty and original. (Commerce and Industry )
—BrandRepublic.co.uk, March 2005
"Refreshingly witty."
Inside This Book
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First Sentence
Socrates and Wittgenstein sat themselves down on a garden bench so as to be able to continue the conversation more comfortably. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Socrates and Wittgenstein sat themselves down on a garden bench so as to be able to continue the conversation more comfortably. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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4.0 out of 5 stars (1 customer review)
4.0 out of 5 stars
Interesting Read, 16 Aug 2010
By Annalaura Brown "positioning you to shine online" - Published on Amazon.com
This review is from: The Philosophy of Branding: Great Philosophers Think Brands (Paperback)
What do Socrates, Heraclitus, and other philosophers have to do with branding? At first you might think not much or you might find this very question to be a bit odd. However, they actually have more in common with each other than you might think. This clever, sometimes entertaining and thought provoking book seeks to educate the reader and to make you think about the connections that exist between the wisdom of the ages as taught by many famous philosophers and the concepts crucial to creating and maintaining a successful business brand. This quick read and relatively easy to understand guide makes a great guide for anyone who is in the process of creating or redesigning a business brand.
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