Spring | Summer 2010 is an exciting time to be styling hair. Sometimes hair isn't a big story on the catwalks, but this season it's the main attraction. We think it's because, in these economically challenging times, getting creative with your hair is a relatively inexpensive way of dramatically altering your look. From futuristic geometry to grown-up beach babe hair, texture, ghetto fabulous crimping and updos of all shapes and sizes, there is a great opportunity to have fun and experiment with hair this season. And as you'll see from our key looks, the possibilities are endless. Mix and match your hair to your mood as much as your outfit and most of all, style your hair with your imagination. (Andy Uffels - Philips Haircare Artistic Director)
Beautiful style, absolute care with the Philips ProCare Keratin straightener
Shiny hair is associated with health and youth. It is glamorous, exuberant and confident – the hair of a woman who enjoys the best things in life. No wonder then that the Autumn Winter shows (especially Madonna’s favourite, D&G) sent model after model down the runway with hair that took shine to another level.
This new dimension in shine is the ultimate in healthy, shiny hair. A world away from the poker straight styles of the last decade, the secret to this look is the new beauty buzzword – Keratin.
The Philips ProCare Keratin straightener is the best way to create gorgeous straight styles while caring for your hair. This style is all about straight hair but with movement, bounce and confidence and, of course, lots of shine.
An essential component and primary protein in healthy skin, hair and nails, Keratin has recently become a byword for shiny hair. An ingredient in some of the best shampoos, conditioners and styling products available, Philips has now added this essential natural ingredient to its latest straightener. Together with professional features such as sonic vibrations and ionic conditioning, shiny hair looks can be taken to another level.
Understanding your hair type and condition in order to create the style you want.
Use a heat protection spray whenever heat styling to ensure hair stays as healthy as possible.
When straightening, glide from root to tip keeping the straightener moving at all times
Get the Look:
By day, enjoy this shiny long look with a low side or classic straight parting. By night, twist hair up into a spiky chignon for a smooth, shiny look from root to tip.
1. Liberally apply a heat activated protection spray (for wet hair) all over the hair.
2. Blow-dry all the hair straight with a paddle brush until completely dry.
3. Straighten the hair in sections starting close to the root.
4. Glide the straightener smoothly down the hair to the ends. Repeat until all of the hair has been straightened. It’s honestly that easy. Discover more style secrets at www.philips.co.uk/haircare