I took a long time to find a kettle that I liked, and that ticked all the boxes. Before I bought this one, I bought a cheaper, lesser known brand - which lasted one day before malfunctioning! I then got the Philips one and am really pleased with my choice. Looks very smart and aesthetically pleasing without being over the top (ok, so it doesn't light up with colours when it boils - I can live with that!). I very much like the brushed metal and chrome (goes well with the microwave!).
Boils fast, due to the 3.0KW element - good for people in a hurry, or just impatient for their cuppa (like me!).
The ability to boil just a small amount of water is an important energy saving idea, and helps to balance out the cost of using a high wattage element. Most times I boil the kettle, it is only for one cup of tea/coffee, so it suits my needs in that respect (probably applies to most people I would think ie most times only a small amount of boiled water is needed, for hot drinks).
will help keep my electricity bill down (kettles use a lot of electricity when boiling - I have an electricity monitor that shows me just how much the electricity consumption shoots up when a kettle is being boiled!) It can be difficult to read the gauge, due to condensation - you have to move the kettle around a little to see the water level - not a problem though).
The fast 3.0KW element doesn't mean the kettle is noisy. Far from it. It was important to me to get a kettle that was quite quiet when boiling - one of the reasons I got the Philips one was when I read a review that said it wasn't a noisy kettle. I can confirm that to be true - it is comfortably quiet when boiling and one can actually hold a conversation beside the kettle (which I couldn't do with a previous kettle which sounded like a plane taking off - drove me mad!). So many fast boil, concealed element kettles can be noisy - well this one ain't.
Another important feature of this kettle is that it doesn't take too long to switch off once boiling has begun (about 5-6 seconds) - this means the kitchen doesn't become a steamy sauna - and you don't waste electricity on unnecessary prolonged boiling (unlike some other kettles).
The blue light on the on-off switch that lights up when you put the kettle on to boil looks really cool as well as being useful - lets you know at a glance whether the kettle is on or off. Good feature.
The brushed steel finish doesn't show fingerprints etc as easily as a glossy stainless steel finish, so the kettle doesn't need much looking after to keep it looking smart. Actually, fingerprints aren't normally a problem as one doesn't normally touch the body of a kettle. However what you do touch sometimes is the lid, to close it after opening - but Philips have been clever as the transparent plastic gauge continues across the centre of the lid which means you don't get fingerprint marks there - and no burned fingers either! Sometimes I also touch the black plastic spout, to balance the kettle if it's pretty full (it's quite weighty), and the same advantages of plastic apply - no fingerprints and no hot metal to burn fingers.
The 360 degree base is handy as you can replace the kettle on the base angled any way you like; it also sits back onto its base easily and smoothly.
Can be filled easily - and without splashing - via the spout. If you want to lift the lid for filling - yes, the lid does actually lift to 90 degrees! (so many kettles with spring up lids just don't open far enough for easy filling).
The handle is well designed, and comfortable to hold.
The only possible serious drawback for someone could be that the kettle is, as mentioned earlier, quite heavy. This is not a problem to myself - but could be to someone frail or elderly.
All in all, I am delighted with the look and the thoughtful design of this reasonably priced kettle (and hope it lasts longer than most kettles these days seem to! Time will tell...)