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Pharmaceutical Marketing: Principles, Environment, and Practice
 
 

Pharmaceutical Marketing: Principles, Environment, and Practice (Paperback)

by Mickey C. Smith (Editor), E.M. Mick Kolassa (Editor), Greg Perkins (Editor), Bruce Siecker (Editor) "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual..." (more)
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Pharmaceutical Marketing: Principles, Environment, and Practice + Marketing Planning for the Pharmaceutical Industry 2nd Edition + Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4)
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