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Pharmaceutical Marketing: Principles, Environment, and Practice (Paperback)

by Mickey C. Smith (Editor), E.M. Mick Kolassa (Editor), Greg Perkins (Editor), Bruce Siecker (Editor) "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual..." (more)

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Product details

Paperback: 368 pages
Publisher: Haworth Press Inc (15 Jun 2002)
Language English
ISBN-10: 0789015838
ISBN-13: 978-0789015839
Product Dimensions: 21.1 x 15 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 684,754 in Books (See Bestsellers in Books)

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