Again, not dusty at all so you won't find paw prints on your flooring/furniture, clumps brilliantly, easy to pick up with a scooper and dispose of once or twice a day so that the litter tray is always clean and "inviting".
I wouldn't say the litter is particularly overpriced (petplanet sell it cheaper) and you're not supposed to throw out the whole tray of litter once a week like you might with another kind of litter. Instead, fill a deep tray (4-5 inches) with the litter and simply remove all the clumps everyday (I do it twice a day). With a sprinkle to top the tray back up every couple of days, 15kg lasts ages and is really clean and fresh.
I also noticed it's easy for cats and kittens in particular to move this litter around to dig a nice hole. Your cats' litter should always 'appeal' to save on accidents so I think this litter works really well as it's so easy to keep clean. Clean litter = Happy owner.