My kitten is 5 months and shows remarkable disdain for many toys, but she adores this and carries it everywhere, taking it to where we are so she can play fight with it on her own, or playing "fetch", so we throw and she retrieves. If she loses it she seems really sad. It's brightly coloured, seems very well made (unlike many cat toys which can look cheap), and I love that it has a teeth cleaning action. I think she loves that it's just the right size and material for her so she can carry it in her mouth, pick it up with her paws, and since it has catnip in it that just helps too! But she has other catnip toys which she doesn't love as much as this one. I am very impressed by this toy and have been looking at other cat toys from the same manufacturer, since it's nice to get a quality product for once. I gave her one and saved the other for later, if she loses this or it gets too old, but my husband (who is always saying that I shouldn't buy her so many toys) actually suggested I buy another pack of two since this is such a huge hit with her! Highly recommended!