Peter Jones started professional life as a particularly rubbish graphic designer, followed by a stint as a mediocre petrol pump attendant. After that he got embroiled in the murky world of credit card banking where a freak accident restructured his DNA and gave him 'fix-it-man' superpowers.
Now, Peter spends his days - most of them, anyway - writing. He is the author of two and a half mildly popular self-help books on the subjects of happiness, staying slim and dating. If you're overweight, lonely, or unhappy - he's your guy. His debut novel, snappily entitled "The Good Guy's Guide to Getting The Girl", will be available any year now.
He doesn't own a large departmental store and probably isn't the same guy you've seen on the TV show Dragons' Den.
You can find out more about Peter Jones, his books, speaking engagements and workshops at www.peterjonesauthor.com