Peter Fisk is the long distance runner who became a nuclear physicist, went onto work with some of the world's best brands like Coca Cola, Microsoft, and Virgin, is one of the "best new business thinkers" and author of six bestselling books. He is an entrepreneur and CEO mentor, an inspirational speaker, and strategic consultant to leading companies around the world.
Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbul and Dubai, that works with senior management to "see things differently" - to develop and implement more inspired strategies for brands, innovation and marketing. "Gamechanger" is a strategy accelerator for leadership teams, "Innolab" is a facilitated innovation process based on deep customer insights and creative thinking, and "BrandVision" is a platform to develop better brands and brand portfolios.
His bestselling book "Marketing Genius", translated into 35 languages, explores the left and right-brain approaches to competitive success, and has been translated into more than 35 languages. "Customer Genius" describes how to build a customer-centric business, "Business Genius" is about inspired leadership and strategy, "Creative Genius" is the innovation guide for border crossers and game-changers, whilst "People Planet Profit" explains how to grow, whilst doing good ethically, socially and for the environment.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming "the world's favourite airline" with a cultural alignment around customers. He helped to develop brands such as Concorde at its peak, and small but important innovations for travelers such as fast track and flat beds!
He went on to work with many of the world's leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cemex, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Vodafone and Volkswagen.
He was also the transforming CEO of the Chartered Institute of Marketing, the world's largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, and was MD of Brand Finance before founding his own business. He was recently described by Business Strategy Review as "one of the best new business thinkers" and is in demand around the world as an expert advisor and energising speaker.
Find out more at his website www.theGeniusWorks.com
