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"This book is required reading for all information architects and user experience designers. It's a brilliant guide to the design of products and experiences that bridge multiple platforms and channels. The best book you'll find about the emerging practice of cross-channel user experience design."-- Peter Morville, foreword author and author of Ambient Findability and co-author of Information Architecture for the World Wide Web
"The rise of pervasive technology encourages information to roam free from the confines of the desktop into every aspect of our lives. To navigate this complex, cross-media environment, we need master architects. This book, from two of the field's foremost thinkers, is a shining landmark for this new world."-- Cennydd Bowles, author, Undercover User Experience Design
"It has been a long time since I've been excited about an Information Architecture book. Andrea and Luca have done something truly innovative in bringing Information Architecture out of the design studio and into the streets. A lot of people talk about "pervasive" and "holistic" as ideals -- this book provides solid thought around cross-channel/multi-channel customer experience design. It effectively challenges the view that any one service delivery channel (such as web, or call center, or shopfront) can be considered in isolation. I will be actively recommending this book to colleagues and clients." --Andrew Boyd, UX Community Lead, SMS Management and Technology (http://smsmt.com
Product Description
As physical and digital interactions intertwine, new challenges for digital product designers and developers, as well as, industrial designers and architects are materializing. While well versed in designing navigation, organization, and labelling of websites and software, professionals are faced the crucial challenge of how to apply these techniques to information systems that cross communication channels that link the digital world to the physical world.
Pervasive Information Architecture provides examples showing why and how one would:
- Model and shape information to adapt itself to users' needs, goals, and seeking strategies
- Reduce disorientation and increase legibility and way-finding in digital and physical spaces
- Alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods
- Suggest relevant connections between pieces of information, services and goods to help users achieve their goals.
*Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets
*Find out the 'why' and 'how' of pervasive information architecture (IA) through detailed examples and real-world stories
*Learn about trade-offs that can be made and techniques for even the most unique design challenges
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Second, however, they are incredibly verbose in communicating their thesis. So much so that of the 230 pages of text, 150 or so could be cut and the reader would still be able to walk away with as much insight as they would reading the entire text. References to authorities of various disciplines, and supporting logic of their claims are supplemented with very lengthy illustrations and case studies that are whimsical and entertaining to family and friends, but for those who are busy and looking to grasp the future of IA are (at least to this reader) annoying and frustrating. Ironically, the bulk of the text makes "wayfinding" (read 'thesis-finding') in this text as frustrating an inverted Cambridge map. Sadly, the way in which the text is written one must scan the entire text to retrieve the nuggets of truly relevant material. If the writers/editors/publisher had inserted chapter summaries or the like that highlighted the main points with brief explanations, that would increase the ROI of this text greatly. They do include bullet points at the end of each chapter, but those are so brief and superficial as to not reflect the truly valuable information the authors presented interlaced amongst the exhausting verbiage.
Nevertheless, their thesis is sound, their cross-disciplinary references valuable and valid, and the core messages of the text are wonderful. Cut the fluff and this would be a fantastic read! I would give 5 stars for value of insight, 1 for lack of quality editorial redaction.
Eventhough I agree with previous comment in terms of length of verbiage, I felt this book provided an invaluable insight in lots of different aspects of information architecture.
My background is not on web design or development, but I've come to this field based on the goal of increasing value of users, by enabling platforms in order to easier people to find what they're looking for and increse efficiency. This book cover such a wide topic in a very interesting and profund way. The books is mainly structured like this:
Chapter 1. From Multichannel to Cross-channel
Chapter 2. Toward a Pervasive Information Architecture
Chapter 3. Heuristics for a Pervasive Information Architecture
Chapter 4. Place-making
Chapter 5. Consistency
Chapter 6. Resilience
Chapter 7. Reduction
Chapter 8. Correlation
Chapter 9. Designing Cross-channel User Experiences
Authors take you to history, cases, and reference other books in such a way, that really get you inmersed on the topic. I started from this book, and the extense amount of sources has lead me to start digging more and more into those sources (now, I'm getting familiar with more authors, books, research that I could imagine when I started the book).
It's true that for today business world sometimes you just want to get to the meat, but the substantiation provided for the authors has been an important part to me in order to get a more complete view and better understanding.
It's true at the beggining the book seemed to me somewhat though in terms of pure content and reference, but being so interested at the same time kept me going.
Also, the kindle version with the Text-To-Speach, helps a lot (Thanks Amazon, the kindle reads the book aloud to me, while I'm driving, and I check and revise again on the kindle for PC version) ...
Last but not least, interestingly enough, the Kindle version, with it's black&white approach did not communicate fully the pictures and images on the book (many of them with colored references for the topics covered)
Above all ups and downs, in terms of redaction and verbiage, the book as played a role of Gate into the IA realm and has invited me to search for more. To me, that's enough for a 5.
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