"This book is required reading for all information architects and user experience designers. It's a brilliant guide to the design of products and experiences that bridge multiple platforms and channels. The best book you'll find about the emerging practice of cross-channel user experience design."-- Peter Morville, foreword author and author of Ambient Findability and co-author of Information Architecture for the World Wide Web
"The rise of pervasive technology encourages information to roam free from the confines of the desktop into every aspect of our lives. To navigate this complex, cross-media environment, we need master architects. This book, from two of the field's foremost thinkers, is a shining landmark for this new world."-- Cennydd Bowles, author, Undercover User Experience Design
"It has been a long time since I've been excited about an Information Architecture book. Andrea and Luca have done something truly innovative in bringing Information Architecture out of the design studio and into the streets. A lot of people talk about "pervasive" and "holistic" as ideals -- this book provides solid thought around cross-channel/multi-channel customer experience design. It effectively challenges the view that any one service delivery channel (such as web, or call center, or shopfront) can be considered in isolation. I will be actively recommending this book to colleagues and clients." --Andrew Boyd, UX Community Lead, SMS Management and Technology (http://smsmt.com
As physical and digital interactions intertwine, new challenges for digital product designers and developers, as well as, industrial designers and architects are materializing. While well versed in designing navigation, organization, and labelling of websites and software, professionals are faced the crucial challenge of how to apply these techniques to information systems that cross communication channels that link the digital world to the physical world.
Pervasive Information Architecture provides examples showing why and how one would:
- Model and shape information to adapt itself to users’ needs, goals, and seeking strategies
- Reduce disorientation and increase legibility and way-finding in digital and physical spaces
- Alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods
- Suggest relevant connections between pieces of information, services and goods to help users achieve their goals.
*Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets
*Find out the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories
*Learn about trade-offs that can be made and techniques for even the most unique design challenges