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Persuasive Writing: How to harness the power of words Kindle Edition

4.8 out of 5 stars 8 customer reviews

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Review

"With guidelines and rules set out in each chapter, would-be writers are provided with clear instructions on how to make the most out of words."

eManager, August 2011

From the Back Cover

Struggling to draft a job application that stands out from the rest?

Need to inject some energy into your business pitch but not sure how?

Can't quite figure out what your reader really wants to hear?

Whatever the situation, if you want great results from your writing, you need to get persuasive.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

"Peter Frederick is a black belt in persuasive writing."

Andy Hasoon, Entrepreneur and CEO of Milamber


Product details

  • Format: Kindle Edition
  • File Size: 743 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson Business; 1 edition (26 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A8N8JRA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #334,615 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Top Customer Reviews

Format: Paperback
This book was easy to read and actually enjoyable! I found that the concise examples made the theory clear. The author gets to the point quickly and in an entertaining way. This is a book you can use as a 'manual' when writing - referring to the sections you need.
I work in education and have used the books advice many times already and it has given me an insight to writing that I had not had before.
I would highly recommend this book.
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Format: Paperback
As someone who writes bids for a living, I'm constantly looking for new ways to make my writing more persuasive and compelling. This book is the best I've read on this subject and I'm finding myself referring to it again and again when preparing bids. I highly recommend it to anyone who is in the business of selling ideas through words.
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Format: Paperback
Almost all of us write things at work and, most of the time, it is to persuade someone else to do something for us. In my job, this may be getting work from a team-member, persuading someone to join a partnership or winning work via a bidding process. Where this book differs from other business writing books is it understands why I am writing and explains why I should write a different way. As a result, I spend more time planning how I should write to get the result I want, rather than creating a pretty but ineffective document.

This book is crammed with useful advice and examples. One of the things I love about it is how quickly it gets to the point - it takes one page to concisely explain a point rather than dragging it out for a whole chapter. As such, it fits in almost everything you could want to know about persuading people in text.

If you write, read this book; it will improve your persuasiveness.
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Format: Paperback
A good read.

While I've been writing (as a journalist and a PR professional) for almost 20 years, I think it's good to review and refresh your skills.

This book is well written and in a style that makes it easy to read and understand.

Much of the advice is spot on and often makes common sense. There are some tricks in there that the professional writer uses and which everyone can use when writing something as seemingly simple as an email.

I think if you buy this book, you'll read it through, learn a lot and then refer back to it (like a reference book) when you're trying to remember how to do something.

Can recommend.

WS
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