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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
B. J. Fogg
Average Customer Review: 5.0 out of 5 stars  See all reviews (1)
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It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation. --Jakob Nielsen, Principal, Nielsen Norman... Read More

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