- Paperback: 232 pages
- Publisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG (6 Oct 2008)
- Language English
- ISBN-10: 3639084292
- ISBN-13: 978-3639084290
- Product Dimensions: 22.9 x 15.2 x 1.2 cm
- Amazon Bestsellers Rank: 4,456,797 in Books (See Top 100 in Books)
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Product Description
Product Description
An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to come back often, and stay longer. In fact, this is a necessity to increase and drive profits. The rhetorical framework proposes that the more persuasive elements companies can offer through the visual display of their website, the more loyalty will be increased resulting in more frequent visits, repeat purchases, and “go here” “word-of-mouth” referrals. This book amplifies our understanding about the visual impact of design elements on website design and also offers online companies a model to create a persuasive site environment for online shoppers. This rhetorical approach will help online marketers, managers and website designers make the best design, and operational decisions for effective e-commerce implementation.
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2 reviews
Very Persuasive
11 Feb 2009
I was the editor of Tsai-Shin Fong's dissertation when she was a doctoral student at Lynn University in Boca Raton, Florida. This author was determined to create a professional scholarly document reporting on the advantages of developing rhetorical website design. I believe this textbook to be informative and well worth the investment.
An Important Book for those involved in E-Commerce
5 Nov 2008
I have read this book and am using it in my courses related to managment and E-commerce. it covers material that is not coverred in most books. I highly recommend it for consideration both to improve your understanding of people's motivation in website loyalty and as a text in e-commerce related courses.
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