Frequently Bought Together
Customers Who Bought This Item Also Bought
by M Wark
|
by Bogost
|
by Jon Dovey
|
by Barry Atkins
|
Half--Real: Video Games Between Real Rules and Fictional Worlds by J Juul |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
This title offers an exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form procedural rhetoric, a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning. Bogost is both an academic researcher and videogame designer, and "Persuasive Games" reflects both theoretical and a game design goals.
About the Author
Ian Bogost is Assistant Professor in the School of Literature, Communication, and Culture at the Georgia Institute of Technology and Founding Partner, Persuasive Games LLC. He is the author of Unit Operations: An Approach to Videogame Criticism (MIT Press, 2006).
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
61% buy the item featured on this page: Persuasive Games: The Expressive Power of Videogames£23.60 |
 |
11% buy Everything Bad is Good for You: How Popular Culture is Making Us Smarter £6.49 |
 |
10% buy More Than a Game: The Computer Game as Fictional Form £10.33 |
 |
9% buy Digital Culture, Play, and Identity: A World of Warcraft® Reader£16.27 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Computing & Internet > PC & Video Games > History & Culture
- Books > Computing & Internet > PC & Video Games > Programming
- Books > Computing & Internet > Programming > Games
- Books > Computing & Internet > Programming > Graphics & Multimedia
- Books > Society, Politics & Philosophy > Social Sciences
- Books > Sports, Hobbies & Games > Hobbies & Games
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
