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Review
"This book contains valuable advice for writers who have to sell either their organization's or their department's products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are." -- Writing That Works
Product Description
"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.
By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:
* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
* The Seven Worst Proposal Mistakes illustrated with real-world examples
This is an essential book for anyone seeking to win contracts and sell projects."
Suppose you're a sales professional representing a vendor of specialized computer systems. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
23 of 25 people found the following review helpful:
5.0 out of 5 stars
It's helped us win more business already!,
By Martin Doyle (United Kingdom) - See all my reviews
This review is from: Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts (Paperback)
When I read the book, the sound principles offered up by Tom Sant resonated as so pragmatic, and so logical, I felt compelled to put them into practice immediately. Clearly Tom Sant has been there, done it, and got the tee shirt. The whole process of creating a winning proposal; from deciding whether to even bid or not, giving it a winning title - anything but "A proposal for XYZ Corp". Using the persuasive paradigm - a pattern of communication - which constructs a compelling sales document, and linking the return on investment (ROI) case to something the reader actually cares about; make this book a must for anyone who writes sales documents. In a world where - common sense is not very common - this book was absolutely riddled with common sense. It was easy to read, very logical, humorous, has plenty of anecdotes, and just makes sense. We deployed the suggestions made in the book immediately. We improved our win ratios and are seeing tangible results already.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Writing a proposal should be a thoughtfull process,
By Jack "Jack" (NL) - See all my reviews
This review is from: Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts (Paperback)
I seem to be taking this book from one to the next company, underlining the returning need for insights into writing proposals. I started some years ago, specifically seeking backgrounds into writing proposals, as during that time we seemed to be missing out on orders after, specifically on the proposals content. Feedback from customers (a need by itself) showed such. That time it worked, we created better content, more in-line with the content of conversations and customer needs. It started to match better.
I now use the books in a further print (release), pointing out perhaps in more detail that the writer (in his preface) is right, writing proposals is something one does not learn at school.
7 of 8 people found the following review helpful:
4.0 out of 5 stars
Practical handbook about a crucial skil,
By
This review is from: Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts (Paperback)
The managers of most corporations and nonprofits do not understand or appreciate the process of writing proposals and grants, yet developing this skill can be the gateway to winning large contracts and substantial funding. In his practical handbook, author Tom Sant demystifies this important task, providing details about almost every aspect of the process, both pre- and post-award. He elaborates upon the materials you should include and lists mistakes to avoid. This book seems to have a good handle on increasing your success rate if you bid on contracts or apply for philanthropic funding. Therefore, we recommend it to public- or private-sector managers who respond to Requests for Proposals (RFPs), write bids for contracts or prepare grant proposals.
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