It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. -- Common Outlook Consulting Inc, January 2009
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Ever wondered what its like to get people to do whatever you want, whenever you want?
We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?
No, its the art of persuasion and you can learn it too.
Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borgs Persuasion will give you the magic formula to mastering the power of persuasion the ultimate way to achieve success in work and life.
'Persuaded? We were. Buy it.
Management Today magazine (voted Best of its Kind)
'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.
Jeremy Vine, The Times
'An indispensable handbook for all of us who need to get other people to do what we want.
Sir Antony Jay, co-creator and writer of BBCs Yes Minister