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Persuasion: The Art of Influencing People Paperback – 29 Apr 2010


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Product details

  • Paperback: 312 pages
  • Publisher: Prentice Hall; 3 edition (29 April 2010)
  • Language: English
  • ISBN-10: 0273734164
  • ISBN-13: 978-0273734161
  • Product Dimensions: 14 x 2 x 21.6 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 70,251 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. -- Common Outlook Consulting Inc, January 2009 --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.

 

'Persuaded? We were. Buy it.’

Management Today magazine (voted ‘Best of its Kind’)

 

'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times

 

'An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister


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Customer Reviews

3.4 out of 5 stars

Most Helpful Customer Reviews

52 of 55 people found the following review helpful By Branislav Rabotic on 27 Dec 2004
Format: Paperback
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.
The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.
The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
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15 of 16 people found the following review helpful By Peter G. Bennett on 19 Feb 2008
Format: Paperback
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.

I do however strongly recommend this book.
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4 of 4 people found the following review helpful By Scott Owen on 1 Nov 2009
Format: Paperback
Persuasion is a great book for getting tips on which approach to use in which situation. James Borg gives you a thorough guide to what should and shouldn't be said at certain times. It is often more about what you don't say than what you do.
This book outlines the hazards of getting it wrong, while encouraging you to ask more pertinent questions.
Some of the material is common knowledge but the way the author takes our information to another level makes this book worthwhile.
You will learn new tricks when attempting to persuade any person you come across, whether you are trying to sell them something or just getting them to believe you.
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3 of 3 people found the following review helpful By Rob Cameron on 4 Sep 2009
Format: Paperback
I found the book to be easy to read and comprehend. There appeared to be a lot of common sense points, yet I recognise common sense is not always common practice.

The chapters tend to flow quite well and are informative, however, I would say that some of the example dialogues provided in them are a little contrived.

I would draw the authors attention to the table on p98, showing first Mondays in a month. This shows the first Monday of August 2005 as the 8th, this cannot be and is not correct. As there are only seven days in a week, for the 8th to be a Monday so would the 1st have to be; which in fact it was in August 2005.

At the Amazon selling price I would suggest it is worth buying as it will provide a useful reference.
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2 of 2 people found the following review helpful By Aquatica on 2 Aug 2008
Format: Paperback
I wanted a book that would help me to twist people around my little finger. That's probably not the most realistic objective in the world, but if you're looking for a book that will help you to influence and use the art of PERSUASION on people, you could do worse than buy this book.
The author explains how to use different skills and techniques first of all to gain the attention of people and then pick the right words and actions to get them to see your point of view and change their behaviour accordingly.
I fold the corners of pages in books to note pages that I find particularly interesting or useful and I can tell you that I've folded down quite a few pages (more than the average book).
The author has an amusing take on life and makes the topic very accessible. I really enjoy books that are broken up into sub-sections and with exercises and techniques split out from the main text so that you can jump to them, and this book delivers in that respect.
There are some illustrations which I thought were a little childish, but that's just about my only criticism of the book. Don't let the illustrations put you off from a thoroughly well-written book by the author, James Borg.
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63 of 71 people found the following review helpful By Amazon Customer on 19 Sep 2008
Format: Paperback
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.

I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".

But... it's full of hot air.

A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:

Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."

John: "Err... At least there's nothing wrong with your eyesight."

Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.

Hugely disappointed.
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