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Persuasion: The Art of Influencing People [Paperback]

James Borg (Author)
3.5 out of 5 stars  See all reviews (30 customer reviews)
RRP: £12.99
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Book Description

Publication Date: 29 April 2010 | ISBN-10: 0273734164 | ISBN-13: 978-0273734161 | Edition: 3

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office, in the boardroom and even the bedroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your personal life, professional life and wherever interpersonal skills are at the fore.

 

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Persuasion: The Art of Influencing People + Mind Power: Change Your Thinking, Change Your Life + Body Language: How to Know What's Really Being Said
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Product details

  • Paperback: 312 pages
  • Publisher: Prentice Hall; 3 edition (29 April 2010)
  • Language: English
  • ISBN-10: 0273734164
  • ISBN-13: 978-0273734161
  • Product Dimensions: 1.9 x 13.3 x 21 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: 70,439 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

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James Borg
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Review

It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. -- Common Outlook Consulting Inc, January 2009 --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.

 

'Persuaded? We were. Buy it.’

Management Today magazine (voted ‘Best of its Kind’)

 

'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times

 

'An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
52 of 55 people found the following review helpful
4.0 out of 5 stars Tremendously interesting and pretty instructive book! 27 Dec 2004
By Branislav Rabotic
Format:Paperback
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.

The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.

The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.

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15 of 16 people found the following review helpful
4.0 out of 5 stars Recommended 19 Feb 2008
By Peter G. Bennett
Format:Paperback
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.

I do however strongly recommend this book.
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62 of 69 people found the following review helpful
2.0 out of 5 stars Bland and full of incredibly obvious tips 19 Sep 2008
By Daniel O'Connor
Format:Paperback
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.

I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".

But... it's full of hot air.

A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:

Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."

John: "Err... At least there's nothing wrong with your eyesight."

Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.

Hugely disappointed.
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Most Recent Customer Reviews
5.0 out of 5 stars Very useful and worth reading
I managed to read it right through. This is one of the better examples of the genre. There are some useful observations which can be put into practice.
Published 1 month ago by JJJ
2.0 out of 5 stars Try not to let this book fall into the bin too quickly!
Hi reader, I know your here looking at the reviews because you want to have a better grasp of what this book is like.. perhaps before you decide to buy it or not? Read more
Published 10 months ago by Dave
5.0 out of 5 stars Awesome
Forget all the clever reviewers from the literary world who were "persuaded" to buy this book. Their tongue in cheek attempt at humour nearly made me not buy this. Read more
Published 21 months ago by Jeff Cnut
1.0 out of 5 stars Very disappointed
Clearly some people were satisfied with this book, and perhaps I wasn't because I've read a few on management before and learnt nothing from this. Read more
Published 22 months ago by Book Otter
5.0 out of 5 stars I'm definitely persuaded !
Well I've finally read all three of the author's trilogy - I had read this in its first edition a few years ago. I wasn't in a very good place at the time and I didn't retain much. Read more
Published on 7 Mar 2011 by Jane D
4.0 out of 5 stars Certainly useful
This book contains some useful tips how to improve interpersonal relationships. All though you might think that a lot of this is common sense I still know quite a few people who... Read more
Published on 28 Feb 2011 by Joachim O.
5.0 out of 5 stars There's no magic formula
I think people on reading this expected to get some magic formula or insight into the human mind.
This is common sense business etiquette and for all of the criticism I've... Read more
Published on 17 Jan 2011 by Mr. L. Adams
5.0 out of 5 stars Quality!
Exellent service it came a day early
and no damage at all and a very good book!
Published on 7 Nov 2010 by Mr. H. A. Kumar
3.0 out of 5 stars Okay but simplistic
It doesn't live up to its claims. Some of the chapters are quite helpful but mostly at a superficial level. Read more
Published on 30 Oct 2010 by The Emperor
1.0 out of 5 stars Stuff most people already know!
If you have ever done a Customer Service, Communication or even an Assertiveness course, you have no need to read this book, everything in this book you have probebly covered... Read more
Published on 16 Jun 2010 by Ms. Debra Cordice
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