- Paperback: 288 pages
- Publisher: Prentice Hall; 2 edition (11 Sep 2007)
- Language English
- ISBN-10: 0273712993
- ISBN-13: 978-0273712992
- Product Dimensions: 21.2 x 13.8 x 2.2 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (28 customer reviews)
- Amazon Bestsellers Rank: 185,927 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. --Common Outlook Consulting Inc, January 2009
Edge, December 2005
a witty and fast-paced journey ... there are some gems in this book
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
52 of 55 people found the following review helpful
Format:Paperback
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.
The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.
The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
60 of 66 people found the following review helpful
Format:Paperback
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.
I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".
But... it's full of hot air.
A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:
Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."
John: "Err... At least there's nothing wrong with your eyesight."
Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.
Hugely disappointed.
I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".
But... it's full of hot air.
A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:
Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."
John: "Err... At least there's nothing wrong with your eyesight."
Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.
Hugely disappointed.
14 of 15 people found the following review helpful
Format:Paperback
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.
I do however strongly recommend this book.
I do however strongly recommend this book.
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Most Recent Customer Reviews
Awesome
Forget all the clever reviewers from the literary world who were "persuaded" to buy this book. Their tongue in cheek attempt at humour nearly made me not buy this. Read more
Published 9 months ago by Jeff Cnut
Very disappointed
Clearly some people were satisfied with this book, and perhaps I wasn't because I've read a few on management before and learnt nothing from this. Read more
Published 11 months ago by Book Otter
I'm definitely persuaded !
Well I've finally read all three of the author's trilogy - I had read this in its first edition a few years ago. I wasn't in a very good place at the time and I didn't retain much. Read more
Published 15 months ago by Jane D
Certainly useful
This book contains some useful tips how to improve interpersonal relationships. All though you might think that a lot of this is common sense I still know quite a few people who... Read more
Published 15 months ago by Joachim O.
There's no magic formula
I think people on reading this expected to get some magic formula or insight into the human mind.
This is common sense business etiquette and for all of the criticism I've... Read more
This is common sense business etiquette and for all of the criticism I've... Read more
Published 16 months ago by Mr. L. Adams
Quality!
Exellent service it came a day early
and no damage at all and a very good book!
and no damage at all and a very good book!
Published 19 months ago by Mr. H. A. Kumar
Okay but simplistic
It doesn't live up to its claims. Some of the chapters are quite helpful but mostly at a superficial level. Read more
Published 19 months ago by The Emperor
Stuff most people already know!
If you have ever done a Customer Service, Communication or even an Assertiveness course, you have no need to read this book, everything in this book you have probebly covered... Read more
Published 23 months ago by Ms. Debra Cordice
Disappointing
This book was a huge disappointment. Firstly, the subtitle is very misleading, as it is a book devoted almost entirely to influencing people within specific business interactions,... Read more
Published on 2 Dec 2009 by Charles Pardoe
How to be a smooth operator
Persuasion is a great book for getting tips on which approach to use in which situation. James Borg gives you a thorough guide to what should and shouldn't be said at certain... Read more
Published on 1 Nov 2009 by Scott Owen
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