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Persuasion: The Art of Influencing People [Paperback]

James Borg
3.4 out of 5 stars  See all reviews (33 customer reviews)

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Persuasion: The Art of Influencing People Persuasion: The Art of Influencing People 4.5 out of 5 stars (2)
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Book Description

11 Sep 2007

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.

Persuasion is key to personal and managerial success.

Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.

Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion – the ultimate way to achieve success in work and life.

"This book should be on every individuals bookshelf!"  Sir John Harvey Jones

A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended.

Jilly Cooper

 

An indispensable handbook for all of us who need to get other people to do what we want.

Sir Antony Jay, co-creator and writer of BBC's Yes Minister

 

Persuaded? We were. Buy it.

 

Management Todaymagazine (voted "best of its kind")



Product details

  • Paperback: 288 pages
  • Publisher: Prentice Hall; 2 edition (11 Sep 2007)
  • Language: English
  • ISBN-10: 0273712993
  • ISBN-13: 978-0273712992
  • Product Dimensions: 13.3 x 21 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 201,475 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. -- Common Outlook Consulting Inc, January 2009

From the Back Cover

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

 

We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

 

No, it’s the art of persuasion and you can learn it too.

 

Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion – the ultimate way to achieve success in work and life.

 

 

A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended.

Jilly Cooper

 

An indispensable handbook for all of us who need to get other people to do what we want.

Sir Antony Jay, co-creator and writer of BBC's Yes Minister

 

Persuaded? We were. Buy it.

 

Management Today magazine (voted "best of its kind")


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Customer Reviews

Most Helpful Customer Reviews
52 of 55 people found the following review helpful
Format:Paperback
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.
The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.
The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
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15 of 16 people found the following review helpful
4.0 out of 5 stars Recommended 19 Feb 2008
Format:Paperback
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.

I do however strongly recommend this book.
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4 of 4 people found the following review helpful
4.0 out of 5 stars How to be a smooth operator 1 Nov 2009
Format:Paperback
Persuasion is a great book for getting tips on which approach to use in which situation. James Borg gives you a thorough guide to what should and shouldn't be said at certain times. It is often more about what you don't say than what you do.
This book outlines the hazards of getting it wrong, while encouraging you to ask more pertinent questions.
Some of the material is common knowledge but the way the author takes our information to another level makes this book worthwhile.
You will learn new tricks when attempting to persuade any person you come across, whether you are trying to sell them something or just getting them to believe you.
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4 of 4 people found the following review helpful
3.0 out of 5 stars Persuasive but not definitely! 2 Jan 2009
Format:Paperback
Borrow from library but don't buy it. The book does not flow and it is more like an instruction manual and "do this and do that".
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63 of 71 people found the following review helpful
2.0 out of 5 stars Bland and full of incredibly obvious tips 19 Sep 2008
Format:Paperback
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.

I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".

But... it's full of hot air.

A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:

Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."

John: "Err... At least there's nothing wrong with your eyesight."

Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.

Hugely disappointed.
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3 of 3 people found the following review helpful
3.0 out of 5 stars Okay but simplistic 30 Oct 2010
By The Emperor TOP 1000 REVIEWER
Format:Paperback|Verified Purchase
It doesn't live up to its claims. Some of the chapters are quite helpful but mostly at a superficial level. It is quite a quick and easy read so you won't waste much time reading it.
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3 of 3 people found the following review helpful
3.0 out of 5 stars Common sense? 4 Sep 2009
Format:Paperback
I found the book to be easy to read and comprehend. There appeared to be a lot of common sense points, yet I recognise common sense is not always common practice.

The chapters tend to flow quite well and are informative, however, I would say that some of the example dialogues provided in them are a little contrived.

I would draw the authors attention to the table on p98, showing first Mondays in a month. This shows the first Monday of August 2005 as the 8th, this cannot be and is not correct. As there are only seven days in a week, for the 8th to be a Monday so would the 1st have to be; which in fact it was in August 2005.

At the Amazon selling price I would suggest it is worth buying as it will provide a useful reference.
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Most Recent Customer Reviews
3.0 out of 5 stars Not as good as I was expecting
Too vague and descriptive rather than precise andprescriptive if you ask me. I've come across others that are more specific on the subject.
Published 8 months ago by Amazon Customer
1.0 out of 5 stars This book was rubbish
I cannot stress enough how absolutely terrible this book is. Don't waste your money - there are so many other books on the market which cover this subject... Read more
Published 9 months ago by Pendi
2.0 out of 5 stars Would not advice someone to buy this
This book seems to mention topics and then give scripted conversations, you cant really use much of this information because the write can always write the response he wants to... Read more
Published 12 months ago by Jordan
5.0 out of 5 stars Very useful and worth reading
I managed to read it right through. This is one of the better examples of the genre. There are some useful observations which can be put into practice.
Published 15 months ago by JJJ
2.0 out of 5 stars Try not to let this book fall into the bin too quickly!
Hi reader, I know your here looking at the reviews because you want to have a better grasp of what this book is like.. perhaps before you decide to buy it or not? Read more
Published on 7 July 2012 by Dave
5.0 out of 5 stars Awesome
Forget all the clever reviewers from the literary world who were "persuaded" to buy this book. Their tongue in cheek attempt at humour nearly made me not buy this. Read more
Published on 24 Aug 2011 by Jeff Cnut
1.0 out of 5 stars Very disappointed
Clearly some people were satisfied with this book, and perhaps I wasn't because I've read a few on management before and learnt nothing from this. Read more
Published on 9 July 2011 by Book Otter
5.0 out of 5 stars I'm definitely persuaded !
Well I've finally read all three of the author's trilogy - I had read this in its first edition a few years ago. I wasn't in a very good place at the time and I didn't retain much. Read more
Published on 7 Mar 2011 by Jane D
4.0 out of 5 stars Certainly useful
This book contains some useful tips how to improve interpersonal relationships. All though you might think that a lot of this is common sense I still know quite a few people who... Read more
Published on 28 Feb 2011 by Joachim O.
5.0 out of 5 stars There's no magic formula
I think people on reading this expected to get some magic formula or insight into the human mind.
This is common sense business etiquette and for all of the criticism I've... Read more
Published on 17 Jan 2011 by Mr. L. Adams
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