- Paperback: 188 pages
- Publisher: Bookshaker (27 Feb. 2009)
- Language: English
- ISBN-10: 190543054X
- ISBN-13: 978-1905430543
- Product Dimensions: 12.7 x 1.1 x 20.3 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (110 customer reviews)
- Amazon Bestsellers Rank: 114,606 in Books (See Top 100 in Books)
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want Paperback – 27 Feb 2009
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More About the Author
Born in Kolkata back when it was still called Calcutta. Rintu's first brush with the power of language came at the age of two when his parents brought him over to England. He refused to get off the plane at Heathrow because he didn't have the words to describe cold or snow this being his first encounter with both. Now living in Glasgow, Scotland he has discovered many words for both.
Having a short attention span he has had a multitude of careers and occupations including musician, engineer, trainer and business consultant. He has also had a life long obsession with Persuasion Skills, Hypnosis and Accelerated Learning. Having come to the startling realisation that these skills were in demand Rintu developed The NLP Company to deliver high quality training in Persuasion Skills, Practical Hypnosis Applications and Accelerated Learning.
His first book, The Persuasion Skills Black Book has won him critical acclaim from peers and customers alike. His current projects include writing the sequel and learning to integrating persuasion skills and poker as a means of increasing his debt.
From the Author
Congratulations on finding my Little Black Book...
These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another.
I can get very excited when I think about the results people are likely to create using this material. If you spend a few minutes thinking about where, when and what results you are looking for I would guess you can get
excited as well.
In essence the little-known patterns and approaches I'm sharing can be used in all areas of your life to help you get more of what you want and less of what you don't.
Now, if you think mind-control sounds unethical then I'd just like to say, what you do with these patterns is for you to decide. I urge you to have good intent, leave people in a better place than you found them in and always work towards win/win situations. I don't say this through any
altruistic, tree hugging or saintly attitude. It simply
makes sense. If you con, trick and force people against
their will you will be caught out eventually. As a result
you will lose credibility, trust and friendship.
Inside This Book(Learn More)
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Top Customer Reviews
Fun and easy to read it flows and inspires.
Whether you are a seasoned professional coach or just starting out in personal development this book is a useful addition to your collection. Rintu Basu captures the principles and puts into very practical contexts how to actually use all of the tools he describes. The whole book is formatted in a way that reinforces the learning as it builds a case for each method by demonstrating how it has just been employed on you.... the reader!
Just the first 3 patterns he describes The Redefine, Agreement Frames and Pattern Interrupts yield enough fresh insights and fun tools to try that more than justify owning this book!
As a coach I found this to be a page turning refresher of a book and I highly recommend it to anyone interested in the subject of NLP as a learning resource but even more for the casual reader who just wants to tune up or develop some new skills to facilitate performance with some self coaching and improve whatever career or business you may be in today.
The X is Y argument, Agreement frames (great with senior managers) and Pattern interruptions (especially good with 14 - 15 year olds `going off on one') are my favourites and they do work. However a word of warning, don't buy this book thinking it is the panacea or silver bullet you have been looking for. You get out what you are prepared to put in and in this case its practice.
Finally, I agree that in the written form NLP does, to some, appear to be little more than clumsy grammar but in the spoken form its very powerful and rarely detected. After all if someone was dictating your spoken dialogue word for word I doubt if it would translate into a grammatical master piece and this is why most NLP patterns go under the radar.
Hopes this helps others with their purchasing decision.
My tip would be to read the book, practice some of the exercises and then go back through it with a highlighter pen and pencil and make notes on all the bits you want to use again and again. This is what I did and I have got a lot more out of the book using it in this way. I have used some of the language patterns and they do work and make a big difference to the way you communicate with people both verbally and when you are writing. As a marketeer and author of The Brighter Marketing Bible, making sure that your marketing is inspiring and persuasive is vitally important and this book can help you become more effective at communicating.
Every area of life, whether in interaction with others or your own internal dialogue, involves language and persuasion skills, making this material applicable to every situation. I received the book, 166 pages which break down a large and complicated area into small, simple chunks that are easy to understand and apply immediately in the real world. The emphasis on practice, the presentation of the material, and many other factors combine to take you to a point where the material impacts your thoughts and actions, which means that daily communication is never quite the same again.
In the book it is said that the skills can be learned with a daily time commitment of just ten minutes. While I agree this is possible, I found I was spending longer in order to learn and practice the skills. One thing I would like to have seen was a concise list of all patterns covered at the end, with a brief description of each, for an at a glance reminder.
The issue isn't necessarily being given the patterns and conversation models, but how they are given, in order to make them straightforward to use, which is exactly what this book achieves.
Most Recent Customer Reviews
Great book, well laid out and easy to follow taking you from zero to understanding. Recommended buyPublished 7 days ago by Barry Newton
Enjoyable read. May have to read it a few times before I can effectively use the techniques.Published 3 months ago by Adam W.
Have only just started reading it and have noticed a few changes in the way I talk to potential customers. Great work Rintu BasuPublished 9 months ago by Daniel Crompton
Highly recommended for hands on NLP. The writing/teaching style is simple and straightforward, oriented to day to day practice. Read morePublished 12 months ago by kytra