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Persuasion: The Art of Influencing People (Paperback)

by James Borg (Author)
3.5 out of 5 stars See all reviews (13 customer reviews)
RRP: £10.99
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Product details

  • Paperback: 267 pages
  • Publisher: Prentice Hall; 2 edition (11 Sep 2007)
  • Language English
  • ISBN-10: 0273712993
  • ISBN-13: 978-0273712992
  • Product Dimensions: 21.2 x 13.8 x 2.2 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 7,808 in Books (See Bestsellers in Books)

    Popular in these categories:

    #41 in  Books > Business, Finance & Law > Sales & Marketing
    #67 in  Books > Business, Finance & Law > Professional Finance

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Product Description

Review
It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. --Common Outlook Consulting Inc, January 2009

Edge, December 2005
a witty and fast-paced journey ... there are some gems in this book --This text refers to an out of print or unavailable edition of this title.

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Persuasion: The Art of Influencing People
70% buy the item featured on this page:
Persuasion: The Art of Influencing People 3.5 out of 5 stars (13)
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How to Lead: What You Actually Need to Do to Manage, Lead and Succeed
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How to Lead: What You Actually Need to Do to Manage, Lead and Succeed 4.5 out of 5 stars (11)
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Customer Reviews

13 Reviews
5 star:
 (2)
4 star:
 (7)
3 star:
 (1)
2 star:
 (2)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.5 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
45 of 47 people found the following review helpful:
4.0 out of 5 stars Tremendously interesting and pretty instructive book!, 27 Dec 2004
By B. Rabotic (Licensed Guide, 'Belgrade Sightseeing') - See all my reviews
(REAL NAME)   
This review is from: Persuasion: The Art of Influencing People (Hardcover)
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.

The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.

The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.

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23 of 24 people found the following review helpful:
2.0 out of 5 stars Bland and full of incredibly obvious tips, 19 Sep 2008
By Daniel O'Connor "Daniboy | Copywriter" (Tunbridge Wells, UK) - See all my reviews
(REAL NAME)   
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.

I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".

But... it's full of hot air.

A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:

Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."

John: "Err... At least there's nothing wrong with your eyesight."

Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.

Hugely disappointed.
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9 of 9 people found the following review helpful:
4.0 out of 5 stars Recommended, 19 Feb 2008
By Peter G. Bennett "PB" (UK) - See all my reviews
(REAL NAME)   
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.

I do however strongly recommend this book.

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Most Recent Customer Reviews

2.0 out of 5 stars Pretty Average and Obvious
Several reviewers have mentioned the obviousness of the content. I won't repeat that. It is possible that the tips might be useful if the book was transformed into, or contained,... Read more
Published 17 days ago by bob

4.0 out of 5 stars It won me over!
I've read a couple of books that can be classed under the title of "self-help", most of which I got in airports. Read more
Published 18 days ago by J. Butler

5.0 out of 5 stars I find it very helpful and many things can be learnt from that is applicable on a daily basis
I find it very helpful and many things can be learnt from that is applicable on a daily basis
Published 20 days ago by Resley Cassaro Do Rosario

1.0 out of 5 stars Disappointing! And surely not the world's bestselling book about persuasion?
I'm afraid I find myself agreeing with several other reviewers - this book is rather disappointing. I also found myself questioning the claim that it is the world's bestselling... Read more
Published 4 months ago by Tony Farrow

4.0 out of 5 stars Don't bring me problems bring me solutions.

I am a consumer of self help books.

They can create two emotions either they are a rehash of the blindingly obvious or there are some gems in there... Read more
Published 5 months ago by Peter Wade

3.0 out of 5 stars Persuasive but not definitely!
Borrow from library but don't buy it. The book does not flow and it is more like an instruction manual and "do this and do that".
Published 6 months ago by Tariq Mahmood

4.0 out of 5 stars There are some good ideas in here
I would agree with some of the other reviewers that some of the tips in here are obvious and can be found elsewhere. Read more
Published 7 months ago by Joanne Morley

5.0 out of 5 stars Gave me new found confidence
I read this book whilst on holiday and started using the techniques described right away with people I met. Read more
Published 10 months ago by Marketing_Guru

4.0 out of 5 stars Thought-provoking and useful
I wanted a book that would help me to twist people around my little finger. That's probably not the most realistic objective in the world, but if you're looking for a book that... Read more
Published 11 months ago by Aquatica

4.0 out of 5 stars Persuaded, I certainly was !
James Borg has provided us with one of the best books ever written on the art of persuasion. Prepare to dog ear and highlight this book to death as James gives you simple yet... Read more
Published 18 months ago by Peter Swaile

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