- Paperback: 288 pages
- Publisher: Prentice Hall; 2 edition (11 Sep 2007)
- Language English
- ISBN-10: 0273712993
- ISBN-13: 978-0273712992
- Product Dimensions: 21.2 x 13.8 x 2.2 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (28 customer reviews)
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Amazon Bestsellers Rank:
154,268 in Books (See Top 100 in Books)
- #95 in Books > Business, Finance & Law > Management > Management Skills > Negotiation
- See Complete Table of Contents
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It's always a delight to find a book that can be useful to so many people regardless of the type of work they do. --Common Outlook Consulting Inc, January 2009
Edge, December 2005
a witty and fast-paced journey ... there are some gems in this book
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
52 of 55 people found the following review helpful:
4.0 out of 5 stars
Tremendously interesting and pretty instructive book!,
By
This review is from: Persuasion: The Art of Influencing People (Paperback)
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively. The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more. The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
60 of 66 people found the following review helpful:
2.0 out of 5 stars
Bland and full of incredibly obvious tips,
By
This review is from: Persuasion: The Art of Influencing People (Paperback)
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion". But... it's full of hot air. A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one: Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope." John: "Err... At least there's nothing wrong with your eyesight." Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere. Hugely disappointed.
14 of 15 people found the following review helpful:
4.0 out of 5 stars
Recommended,
By
This review is from: Persuasion: The Art of Influencing People (Paperback)
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.I do however strongly recommend this book.
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