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Persuasion and Influence For Dummies (For Dummies (Lifestyles Paperback))
 
 
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Persuasion and Influence For Dummies (For Dummies (Lifestyles Paperback)) [Paperback]

Elizabeth Kuhnke
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Product details

  • Paperback: 394 pages
  • Publisher: John Wiley & Sons (28 Oct 2011)
  • Language English
  • ISBN-10: 0470747374
  • ISBN-13: 978-0470747377
  • Product Dimensions: 23.2 x 18.4 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 83,618 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Elizabeth Kuhnke
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Product Description

Product Description

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self-confidence and the ability to influence.

Topics covered will include:
  • The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
  • Finding a common ground and establishing a connection with your audience
  • Capturing their attention and keeping them interested
  • Putting yourself across convincingly
  • Getting things done through others
  • Identifying the type of person you're dealing with and responding in an appropriate manner.

From the Back Cover

How to win people over and get them to follow you anywhere

Charm, character, appeal, personality – call it what you will, it′s that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.

  • The something that′s special – get a handle on the qualities people find most compelling and learn to integrate them into your presentation

  • Click! – establish a connection with your listener, make your case, and display your credibility and expertise

  • Listen and learn – become an active listener and zero in on what really matters to your audience

  • Evolve and adapt – define their decision–making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you

  • Master the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by example

  • It′s not just what you say – discover the enormous power of non–verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it

Open the book and find:

  • How to master body language, style and tone

  • The way to use key words and behaviours that have an impact

  • Ways to find common ground and establish a connection

  • How to capture their attention and keep them interested

  • Advice on putting yourself across convincingly

  • How to get things done through others

  • What makes others tick

  • The secret of adapting an approach to any audience on the fly

Learn to:

  • Become more influential in the workplace

  • Develop effective listening and rapport–building techniques

  • Adapt to your listener′s style

  • Use persuasive language to reach your goal


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Kuhnke clearly understands old the adage that 'we can get far more done with others than we can on our own'. It's amazing then how frequently we ignore this truism by working around others or on our own. With the right tools, it is far easier to use persuasion and influence to get others on board to our message to create a better product in the end. Opposed to her last book Body Language For Dummies, in this book Kuhnke focuses much more on establishing a connection with your intended audience.

I particularly liked her section on establishing credibility. Many of the types of women I work with have no difficulty in rapport building, but rather need people to recognise their expertise - which this section addresses. Her chapter on understanding the motivations of others is also very useful. Finally, I appreciate how she keeps the topic modern through assessing the impact of email - one of the most common communications methods we now use; so vital to address. I will be recommending it to my clients.
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1 of 1 people found the following review helpful
Great book! 6 Mar 2012
By Jo H
Format:Paperback
Practical, useful and a great read. It's on my book shelf and I am using it regularly.A fabulous buy and a must have for everyone's bookshelf!
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1 of 1 people found the following review helpful
By Haider
Format:Paperback
Dummies may have scored here: there are so few books on influencing and leading others that are this accessible, wholesome and practical.

This book distills a massive field into its most usable and essential components, making it 'as simple as possible, but no simpler.' It covers skills AND character, techniques AND ethics, classical influence AND modern approaches in a straightforward way that has you feel comfortable and getting excited about influencing more purposefully.

I'm a business owner who specialises in influence and very much enjoyed this book. What I enjoyed most was the breadth of knowledge and techniques contained on the pages and the depth of integrity in bringing these approaches to life. The author writes with experience, credibility and compassion - an enjoyable mix - using stories, anecdotes and contemporary examples to illustrate the point.

So, I think that whether you're looking to have more impact in business, charity, job-hunting or parenting, you'll learn some essential ways to influence by reading this book. Try it.
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