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Persuasion 4th edn: The art of influencing people [Kindle Edition]

James Borg
4.0 out of 5 stars  See all reviews (6 customer reviews)

Print List Price: £9.99
Kindle Price: £6.80 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £3.19 (32%)
* Unlike print books, digital books are subject to VAT.

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Paperback £7.96  
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Book Description

It pays to be persuasive.


From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.


Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.


Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life. 

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Product Description

From the Back Cover

What would it be like to get people to do what you want, when you want?


Imagine a ‘better you’ who’s incredibly persuasive: you charm effortlessly, you gain trust quickly, you’re more influential and you win people over easily.


Think that sounds impossible? It’s not. It’s completely possible with Persuasion.


This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around will help you:

  • Listen properly to people to find out what they really want
  • Win more attention and keep it
  • Mind your body language and read other people’s
  • Say the right thing at the right time, every time
  • Get the best result in every negotiation

James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.


‘Persuaded? We were. Buy it.’

Management Today magazine


‘This is a handy readable guide . . . The author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times


‘This book is spot-on and should be a must read.’

The Daily Telegraph

About the Author

James Borg spends part of his working time as a business consultant and coach and also conducts personal development and business skills workshops covering memory improvement, persuasion, body language awareness and ‘mind control’.

With a profound interest in the workings of the human mind, he developed memory techniques at an early age which eventually established him as a ‘memory expert’. After becoming interested in magic, he later specialised and performed in the branch of the art known as ‘mind magic.’

Influenced by an academic background in economics and psychology, he’s spent a lifetime observing the ‘mind-body’ connection and went on to study the various mind ‘therapies’ which result in thinking and behavioural change in a person’s personal and working life.

His knowledge was honed in a career that spans the spectrum of advertising, sales, marketing, work psychology, training and journalism. He appears on BBC radio and contributes to national newspapers and magazines on the subject of consumer affairs, body language and business and communication skills. In 2009 he was chosen as a Harvard Business Review contributor. He still finds time to pursue occasional travel and sports journalism which he became involved with early on in his career.

He is the author of the 'trilogy' comprising of the Number 1 international bestseller Persuasion, the award-winning bestseller Body Language and Mind Power which have all been translated into multiple languages across the globe.

Product details

  • Format: Kindle Edition
  • File Size: 3665 KB
  • Print Length: 320 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson; 4 edition (6 Sept. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EUVZ8N4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #130,903 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Help with people problems - at work and at play 19 Mar. 2014
By John
Format:Paperback|Verified Purchase
Succinct, well constructed and accessible to those unfamiliar with the under-pinning psychology and other social sciences. Good guide to contents.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great for everybody 9 Oct. 2013
By malika
Format:Paperback|Verified Purchase
This is a great book, not just for influencing people but to see how people can influence you without you realising it.
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book is a must read for everyone! well arranged and easy to digest information that will make you some kind of communication ninja. Yeah the title gives the impression of manipulating people but that isnt the case, it teaches you to be a good communicator by listening and understanding others. It also has a great section on personality types and traits.
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