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Persuading People: An Introduction to Rhetoric
 
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Persuading People: An Introduction to Rhetoric (Paperback)

by Robert Cockcroft (Author), Susan Cockcroft (Author)
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Frequently Bought Together

Persuading People: An Introduction to Rhetoric + Rulebook for Arguments + How to Win Every Argument: The Use and Abuse of Logic
Total RRP: £34.93
Price For All Three: £29.51

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Product Description

Synopsis

This book suggests ways of actively enhancing the persuasive skills of the student or general reader, through insights gained from analysing ancient and modern rhetoric. It shows persuaders 'matching and moment' as they woo or provoke an audience, engage emotion, locate issues and construct arguments, and provides 'hands on' opportunities for experimenting with style and content. Combining theory and practice, this updated second edition makes extensive use of both contemporary and earlier examples to support its own persuasive aims and responsibilities to its audience.

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What Do Customers Ultimately Buy After Viewing This Item?

Persuading People: An Introduction to Rhetoric
53% buy the item featured on this page:
Persuading People: An Introduction to Rhetoric
£18.99
Rulebook for Arguments
21% buy
Rulebook for Arguments 4.8 out of 5 stars (6)
£4.42
The Art of Rhetoric: Art of Rhetoric (Classics)
11% buy
The Art of Rhetoric: Art of Rhetoric (Classics) 5.0 out of 5 stars (1)
£6.46
How to Win Every Argument: The Use and Abuse of Logic
10% buy
How to Win Every Argument: The Use and Abuse of Logic 3.2 out of 5 stars (14)
£6.10
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