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Perspectives on Strategy: From the Boston Consulting Group [Hardcover]

Carl W. Stern , George Stalk Jr.
3.6 out of 5 stars  See all reviews (8 customer reviews)

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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives 5.0 out of 5 stars (1)
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Book Description

16 Mar 1998
a collection of the best thinking from one of the most innovative management consulting firms in the world.

For the past thirty–five years, The Boston Consulting Group has been shaping the way business is done the world over, and now, Perspectives on Strategy offers a unique opportunity to acquaint readers with a broad selection of the firm′s contributions. A compilation of seventy–five of BCG′s most influential articles and thought pieces, this book is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here is a sampling of what′s inside:
∗ "[Business] competition is a battle royal in which there are many contenders, each of whom must be dealt with individually. Victory, if achieved, is more often won in the mind of a competitor than in the economic arena."
∗ "The majority of products in most companies are cash traps. . . . [They] are not only worthless, but a perpetual drain on corporate resources."
∗ "Use more debt than your competition or get out of the business."
∗ "Displacement of high–cost competitors by lower prices benefits the customer."
∗ "As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation."
∗ "When brands become business systems, brand management becomes far too important to leave to the marketing department."
∗ "The winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra."
∗ "Most of our organizations today derive from a model whose original purpose was to control creativity."
∗ "Dumping should be encouraged. It is a gift from the nation that provides the products."
∗ "Taxes should be levied when, and only when, individuals disinvest in order to consume. Capital still at work should not be taxed at all."

The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment–of–one(r) marketing," "time–based competition," and "capabilities–based competition." Now, for the first time, BCG′s most influential writings are gathered in a comprehen–sive collection, offering serious–minded readers access to BCG′s thinking on the theory, development, and practice of business strategy.

One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide, Perspectives are typically no more than 1,200 words in length.

This book brings together many of the most influential Perspectives, as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless, the seventy–five pieces included here are among the most innovative, controversial, and stimulating to have appeared over the past three decades.

An anthology of the most provocative thinking from one of the world′s most esteemed management consulting firms, Perspectives on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.


Product details

  • Hardcover: 336 pages
  • Publisher: John Wiley & Sons (16 Mar 1998)
  • Language: English
  • ISBN-10: 0471248339
  • ISBN-13: 978-0471248330
  • Product Dimensions: 23.4 x 15.8 x 2.8 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 877,869 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Inside Flap

The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment–of–one(r) marketing," "time–based competition," and "capabilities–based competition." Now, for the first time, BCG′s most influential writings are gathered in a comprehensive collection, offering serious–minded readers access to BCG′s thinking on the theory, development, and practice of business strategy. One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide, Perspectives are typically no more than 1,200 words in length. This book brings together many of the most influential Perspectives, as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless, the seventy–five pieces included here are among the most innovative, controversial, and stimulating to have appeared over the past three decades. An anthology of the most provocative thinking from one of the world′s most esteemed management consulting firms, Perspectives on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

From the Back Cover

A collection of the best thinking from one of the most innovative management consulting firms in the world

The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment–of–one® marketing," "time–based competition," and "capabilities–based competition." Now, for the Þrst time, BCG’s most influential writings are gathered in a comprehensive collection, offering serious–minded readers access to BCG’s thinking on the theory, development, and practice of business strategy.

"The majority of products in most companies are cash traps. . . . [They] are not only worthless, but a perpetual drain on corporate resources."

"Use more debt than your competition or get out of the business."

"Displacement of high–cost competitors by lower prices benefits the customer."

"As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation."

"When brands become business systems, brand management becomes far too important to leave to the marketing department."

"The winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra."

"Most of our organizations today derive from a model whose original purpose was to control creativity."

"Dumping should be encouraged. It is a gift from the nation that provides the products."

"Taxes should be levied when, and only when, individuals disinvest in order to consume. Capital still at work should not be taxed at all."


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Customer Reviews

Most Helpful Customer Reviews
4.0 out of 5 stars A good historical recap on BCG greatest hits 17 July 1998
By A Customer
Format:Hardcover
If you want to know where a lot of the actual strategy jargon came from, this is the place. You will learn the origin and the original meaning of "cash cow", "segment of one", "growth matrix" and many others. It is a collection of articles written by Bruce Henderson and other members of the BCG through the years so it is not really articulated and linked as a normal book but somehow, maybe through professional experience you can establish the link between the different subjects it covers. This book would certainly be the foundation for the reading of many actual business books. I enjoyed it and certainly recomend it.
Para cualquiera que hable primordialmente el español creo que debería ser una lectura obligada porque el Boston Consulting Group no ha tenido nunca la proyección internacional de otras grandes consultorías como Andersen o Mc Kinsey y por lo mismo sus ideas no han permeado nuestros ambientes de negocios en la forma en que lo h! ! ubieran hecho si el BCG tuviera más presencia en nuestros países
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5 of 6 people found the following review helpful
1.0 out of 5 stars The material in this book is severely outdated 30 Aug 1999
By A Customer
Format:Hardcover
Don't buy this book unless it is for nostalgic reasons. As a guide for decision-making and policy-setting it is hopelessly outdated. Some of Hendersons statements, such as: "High margins and market share go together", send shivers down the back. Even some of the newer material, such as the article on Economic Value Added, is clearly in the wrong. And it almost totally misses out on what is today perhaps the most important perspective on corporate strategy: the focus on value, e.g. the linking of financial theory and corporate strategy.
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5.0 out of 5 stars STRAIGHTFORWARD AND TO THE POINT 16 Jun 1998
By A Customer
Format:Hardcover
Although most of the writings are old, they are still facinating and revealing. Bruce Henderson is clear, concise, and to the point. The book is surprisingly well organized, considering that it is a compilation of articles from different periods and writers. In my opinion, consulting firms such as Mckinsey and BCG have long provided some of the best business writing available to the executive managers as well as B-school students. This book is no exception. Indeed, it makes for a perfect MBA business strategy textbook.
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3.0 out of 5 stars If you've already read Bruce Henderson .... 3 May 1998
By A Customer
Format:Hardcover
I was a little disappointed in this book. It is a rehash of much of Bruce Henderson's thoughts on business strategy. However, if you haven't read any Henderson, this book is a MUST! If you have, well, it pulls a lot of important ideas together in one place -- but remember, there is very little new material.
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