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Personal Reputation Management: Making the Internet Work for You [Paperback]

Louis Halpern , Roy Murphy
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

3 Sep 2009
Personal Reputation Management - Making the internet work for you, is about promoting and protecting your personal brand. It is a tough, competitive world out there and you need to be in control of your reputation - if you aren't, someone else will be - and who's to know whether they'll be promoting or hindering your future prospects?

Whether you are a graduate looking for your first job, an experienced professional seeking to advance your career or an executive or business wanting to keep ahead of the competition, the internet is where your reputation can flourish or flounder.

Written by internet and branding experts, this book gives you real world strategies and step-by-step tactics to using your online reputation to enhance your professional and career prospects.

Product details

  • Paperback: 228 pages
  • Publisher: Halpern Cowan (3 Sep 2009)
  • ISBN-10: 0956289207
  • ISBN-13: 978-0956289209
  • Product Dimensions: 20.6 x 14.8 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,499,495 in Books (See Top 100 in Books)

More About the Authors

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Review

“Louis Halpern has it right: reputation is everything. This entertaining and insightful book should be of value to everyone from the stockroom lad to the head of the company, and as well to attorneys, physicians, and other professionals... even to writers.”

William L. Simon, New York Times bestselling author

About the Author

Louis Halpern has more than 17 years' experience in technology, marketing and business development and has assisted the growth of blue chip companies, small and medium sized enterprises and numerous executives.

He is the CEO of a rapidly growing innovative top 30 UK digital agency, Halpern Cowan. With contributions to both Marketing trade journals and national newspapers; he is a highly regarded authority on his fields of expertise including Website Design & Build, Search Engine Marketing and connecting people & brands with Social Media.

Roy Murphy is a creative director, writer, and branding expert, specialising in digital communication.

A first class BSc graduate in media technology, he has been advising individuals and businesses on how to use creativity to maximise their visibility for over 13 years. He still loves to create and deliver knockout ideas that gain maximum attention, from viral marketing to traditional advertising campaigns. He currently lectures undergraduates at Greenwich University on topics including personal branding and real world creativity.

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2 of 2 people found the following review helpful
Format:Paperback
I found this book a really interesting read as Personal Reputation Management is becoming more significant due to all the information available to be viewed by anyone at anytime online. This book is full of useful tips for everyone on how to protect and promote your personal `brand'. It also educates you about social media, like Facebook and Twitter, and how to define yourself and get noticed, in a positive way, online. The layout and structure is simple and easy to understand, and you'll find yourself referring back to sections time and time again.
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