- Paperback: 192 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (19 Dec 2002)
- Language English
- ISBN-10: 0273663593
- ISBN-13: 978-0273663591
- Product Dimensions: 23 x 15.6 x 1.4 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 831,100 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"...useful for people taking a fresh look at networking because it provides a solid framework for building mutually beneficial professional relationships" People Management, June 03
Product Description
Networking has undergone a complete transformation. From a time when it had distatesful connotations with power-hungry megalomaniacs, who would develop social relationships to turn to their business advantage, it has become an essential but altruistic tool for those wishing to be the best they can be.
Relationships are critical to success; so often, knowing the right person to ask is as valuable as knowing the answer yourself, if not more so. Being well-connected is the ultimate source of personal effectivess and advantage. And it's now a case of shared success - with what you can give being as important as what you get out of your networking success.
So many networking books either focus on the social 'meeting people and making friends' or the overly formal 'influencing and connecting' sides to networking. Personal Networking provides a straightforward approach to building and working within networks. It delivers a practical guide to creating the kind of network that you need, and becoming a natural and effective networked communicator.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Networking Reference Book,
By Phil O'Brien (Leicestershire, UK) - See all my reviews
This review is from: Personal Networking: How to Make Your Connections Count (Paperback)
I like the FT business books - I used one of these books (on Business Plans) as a "bible" throughout my business life. Mick Cope had quite an act to follow with his book - "Personal Networking".
The book is both a "quick read" and a "handbook". QUICK READ - Taken at speed you can get lots of interesting snippets and quotes that are extremely useful. My favourite quote from the first chapter is:- "By professional networking I mean a set of close contacts or associates who will help deliver my value to market. The key thing is that these are people who will ~help you in the market, THEY ARE NOT THE MARKET. Sorry for the full-on letters, but my definition of a network is ~people who will help amplify my personal capital in the market(tm), not a bunch of friends and colleagues to whom I try to sell under the guise of giving them a great opportunity. Active management of these people is not networking; it is client relationship management, a whole different ball game and one deliberately not covered in this book." I really like this comment - and Mick's general ethos on networking. I particularly agree with the emphasis on the difference between CRM and Personal Networking. My personal interest in the area of Personal Networks started with investigating CRM. I see that CRM is much more about "keeping the score" and sharing contacts - your personal network is a very different thing. HANDBOOK - The book is extremely thorough and introduces processes you can follow to analyse your network and evaluate your connections in a visual way. There are good illustrations throughout - and Mick produces detailed tables to support the writing. This coupled with the detailed coverage of every element of networking makes this a great bookshelf reference. It might be easy to assume this book is out of date - first published in 2003 - but I think that networking is just networking (on-line or real world) ... and this book keeps you focussed on the basic principles. Don't expect any tips on LinkedIn or Twitter strategies though! It's not quite the "bible" my FT Business Book was - but it's definitely on the reference shelf for networkers."
9 of 11 people found the following review helpful:
2.0 out of 5 stars
Badly written, disappointing,
By A Customer
This review is from: Personal Networking: How to Make Your Connections Count (Paperback)
There is some good stuff in here, but most of it is recycled from other authors. Fair enough in a way - it does form a useful summary. But I had a real problem with the way it was written. For example (p. 133), "By the process of reducing your initial request you have planted a favour seed of a concession." What on earth does this mean - what's a 'favour seed of a concession'? I have no idea, and I'm inclined to think the author doesn't know exactly what he means either. Every couple of pages there's a bit of jargon like this that just makes me squirm.
4 of 5 people found the following review helpful:
4.0 out of 5 stars
the least fluffy book on networking,
This review is from: Personal Networking: How to Make Your Connections Count (Paperback)
Unlike the first reviewer, I found this book very useful. It's true that the book is like a summary of the whole field, but surely that is good? Most other networking books are full of waffle whereas this one is to the point and business-like. In addition to the normal networking advice the author encourages a balanced network by plotting charts and looking at yourself and the people you know. It is a practical book for if you actually want to network.
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