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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
 
 
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) (Hardcover)

by Jon Steel (Author) "Back in the mid-1990s, when I was with Goodby, Silverstein & Partners in San Francisco, our co-founder Jeff Goodby rose one day in our conference..." (more)
5.0 out of 5 stars See all reviews (6 customer reviews)
RRP: £19.99
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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; illustrated edition edition (8 Dec 2006)
  • Language English
  • ISBN-10: 0471789763
  • ISBN-13: 978-0471789765
  • Product Dimensions: 23 x 16 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 26,624 in Books (See Bestsellers in Books)

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    #13 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Conducting Meetings

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Product Description

Review
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

Product Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real–world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

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Inside This Book (Learn More)
First Sentence
Back in the mid-1990s, when I was with Goodby, Silverstein & Partners in San Francisco, our co-founder Jeff Goodby rose one day in our conference room and started a new business presentation with a story. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
86% buy the item featured on this page:
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) 4.8 out of 5 stars (13)
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6 Reviews
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8 of 8 people found the following review helpful:
5.0 out of 5 stars Presenting to win, 22 Nov 2006
Jon Steel's book is a breath of fresh air. His key message, that getting the content of the presentation right rather than launching into yet another ill-advised powerpoint, is timely. Too often I have sat through (and given) turgid powerpoint presentations when actually a bit of thought and some emotion would have gone far further.
As with many good presentations, its the recalling of the problems and mistakes (and how they were overcome) that proves the point.
The book has helped me re-focus on getting the analysis right rather than bashing away on the laptop at the last minute! And yes, I have now re-written this weeks major presentation!
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14 of 16 people found the following review helpful:
5.0 out of 5 stars Creating engaging stories that connect, 18 Dec 2006
By Amelia Torode (London, UK) - See all my reviews
(REAL NAME)   
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.

Jon believes that in business we all too often hide behind boring Powerpoint slides when we pitch. It is easier to simply read from a slide than step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.

Essentially in a pitch situation you have a limited period of time to connect with your audience and tell them a story. It's not about animated slides or embedded video links.

William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.

Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that someones we can all forget.

This book is an essential tool for anyone who is ever in pitch situations with their clients.
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5.0 out of 5 stars Excellent advice that one can use, 17 Mar 2009
By P. Lowe "Media Expert" (London) - See all my reviews
(REAL NAME)   
This book was recommended to me by an old friend, the retired creative director of an iconic advertising agency. I changed a document I was preparing following a tip half way through the first chapter. There was a something useful in almost every paragraph, a real page turner. I cannot rate it highly enough.
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Most Recent Customer Reviews

5.0 out of 5 stars This Is What All Books Should Be Like
At last! Here is an author who doesn't aimlessly repeat himself every two pages and actually does what he preaches. Read more
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5.0 out of 5 stars Solid guidebook to making a perfect presentation
This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes... Read more
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