Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel
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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions by John Grant
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
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The Jelly Effect: How to Make Your Communication Stick by Andy Bounds
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Life's a Pitch by Stephen Bayley
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