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Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series) [Paperback]

Dan Hamilton

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Book Description

1 Nov 2008 Perfect Phrases Series
The Right Phrase for Every Situation…Every Time

In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:

  • Hundreds of quick, ready-to-use words and phrases
  • Coverage of every situation you'll face, from meeting a new client to finalizing the sale
  • Winning approaches that persuade prospects and generate sales
  • Expertise from a top realtor educator and author

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Product Description

About the Author

Daniel Hamilton works for Century 21 Judge Fite Company as director of training, director of career development, and recruiter. He also serves as president and founder of InveSTAR's real estate investment group. Hamilton is the author of Real Estate Marketing and Sales Essentials and the co-authored Real Estate Agency Law.

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Most Helpful Customer Reviews on (beta) 3.6 out of 5 stars  19 reviews
12 of 12 people found the following review helpful
4.0 out of 5 stars Good Ideas and Insight 29 May 2009
By Super Lisa - Published on
Simple to read, does contain some fluff, but I did like some of the insight in the book----completely makes sense and I am very pleased I purchased it!!
Does have telephone scripts for cold calls that come into the office and gives some basic phone ettiquette lessons, which I liked.
10 of 10 people found the following review helpful
5.0 out of 5 stars Phrases to use... 31 July 2010
By colorado broker - Published on
Format:Paperback|Verified Purchase
As a 20+ year Real Estate Broker training an associate in a very difficult market I found this book excellent. Actually, some training companies used phrases and dialogues similar to this when I was training so many years ago. This book is the back to the basics...the real basics of Real Estate. I recommend this as a refresher for the old salesmen and brokers and the new agents. Refreshing, to the point and excellent dialogue. BUY it and go back to the basics! It works!
9 of 10 people found the following review helpful
5.0 out of 5 stars Good Suggestions....Laura Key 2 Sep 2009
By Laura A. Key - Published on
A lot of this book is common sense, but sometimes you just have to remember it and put it to good use. I will use this book on a daily basis.
5 of 5 people found the following review helpful
2.0 out of 5 stars Conceptually good but out of date 10 Dec 2013
By shecatch22 - Published on
Format:Paperback|Verified Purchase
This *would* be a great book to have if it were brought up to date. It was clearly written a long time ago, for a long-ago culture and a different market. The concept is great, though. For example, there are uncomfortable topics where it would be really useful for an agent to memorize diplomatic phrases so they can get the point across without offending anyone. Bring it up to date and we'd have a winner.

That said, if you dig deep, you can still find a small handful of useful tidbits in this book.
6 of 7 people found the following review helpful
5.0 out of 5 stars Much more than phrases! 30 Oct 2012
By J.L. - Published on
Format:Paperback|Verified Purchase
This book is so much more than phrases. It has very detailed scripts to use in your everyday business. They are natural conversational scripts-- confident yet not pushy. I think this book is essential to any agent who is serious about building their business. I have learned so much about how and why I should use these scripts. This book has found a permanent place on my desk-- and many of the scripts have been photocopied to use daily.
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