This book not only explains the crucial aspects of customer care but ensures that you consider the holistic view. In other words, why schemes usually fail, how to establish a successful one and (more importantly), how to keep it successful.
Previously, I thought that my company was the only one stuck in the mid 20th century but Ted et al strike a cord - if your business is to be a winner in the 21st century you must take notice of the content of this book.
The only problem I found is trying to get top executives to realise that this is what it is all about! But it has given me the incentive to keep bashing them over the head with it!