Firstly the taste of these mints- a delicious and unique combination of mint and lemon. For those who don't want that powerful mint sensation but are looking for freshness in the mouth and a perfect level of sweetness. They last pleasantly being sucked and can also be happily cruched without worrying about damaging fillings etc. We tested a batch across the staff in our office and they all gave 100% positive feedback.
For me the real strong point is this;
-Long distance drivers, sales people, office workers, business travellers- we are always looking for something to munch on through the day, but the problem is that every other offering is packed with heart busting fats & sugars, the consequence on teeth, breath and overall health is very detrimental; however here we have a completely natural product that we can consume guilt free!
Packaging is very simple and ecological, simple to open and dispense even when driving.
I think the company could have promoted its benefits a lot more though as it's not really obvious from looking at the product.
Marketing alongside competing products, for example the mints sold by the till at say Costa, would perhaps require the advantages of this product to be more clearly stated on the POS material to take fully make potential customers aware and help them to make the right choice.
Looking forward to trying the stronger mint versions over the coming weeks.
Well done Peppersmith!