Bought these for my Peppa Pig Fan's 2nd birthday. She loves them and gets them out frequently to play. There are 4 each of 9 character designs (Peppa Pig, Suzie Sheep, Candy Cat, Zoe Zebra, Emily Elephant, Rebecca Rabbit, Danny Dog, George Pig and Pedro Pony).
There are instructions for 4 appropriate games on the box, but we most frequently play memory games with half the set. As yet (in 5 months of almost daily play) we have not lost or damaged any cards, despite her carrying selections round in her various handbags and larger pockets, so they have been robust enough for us, but I suspect they would not survive all toddlers. The box has not been so fortunate and is gradually disintegrating.
Very pleased with them, but a sturdier box would have been nice.