Despite the fact we played with this item lots over Christmas with all the family, this product is quite dissappointing overall. The idea of giant snakes and ladders is great, especially to get young ones into playing games and anything that involves counting, taking turns and winning/losing etc is of course educational, which is why I bought this for my 3.5 year old for Christmas. The idea is great, however the product was not very well thought through and therefore not very durable or user friendly - the mat (board) is made from very lightweight plastic which is folded up in the box, therefore when you get it out to play because it is so lightweight it will not lay flat on the floor, and the creases remain in the plastic, making a totally uneven surface to play on. Also, the dice is made from spongey foam type material which it turns out is totally irresistable to bite chunks out of by a 3 year old so we are now left with a dice in the shape of a ball with most dots missing!
Such a shame this product wasn't executed better as I love the idea, in my opinion this game is way over priced for what you get.