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Review
This is a timely and useful book. Local campaigners can benefit from precisely the sort of information and advice that is in this book when they are setting themselves up and when they are designing and implementing their campaigns. --Friends Of The Earth
People power will be an invaluable tool for all those seeking to get a campaign going. Its full of information presented in an easy to read way. --David Whiting, Chief Executive of the Environmental Law Foundation.
Synopsis
This is an an inspiring book that reveals the secrets of successful local grass roots campaigning groups. This book is a guide for would-be campaigners who want to bring about real changes in their own communities. Local campaigns are a growing social phenomenon, and some high-profile success stories have proved that they can make a difference - but victories depend entirely on the tactics used. Recent high-profile local campaigns that "People Power" documents include: the battle to stop a local council from bulldozing a much loved playground for yet another Tesco; protests to stop a waste transfer facility opening right next to a school; healthy school meals campaigns; and successful attempts to make a town plastic bag-free."People Power" aims to give local campaign groups the information and the techniques they need to make a real difference. 'Effective campaigning isn't rocket science but it does need strategic thought and planning. A sense of burning injustice and indignation is only going to get you so far,' says Jon Robins, journalist and co-author of the book. 'The purpose behind our book is to explain the crucial elements of a successful campaign.We speak to veteran campaigners, as well as first timers, about what works and what doesn't. The techniques that we advocate in 'People Power' are tried and tested in the field.'The book covers everything campaigners need to know to run a successful local campaign. It contains information on how to plan and organise a winning strategy, raise money and awareness, win decision makers over and promote the campaign locally and on the web. It also provides crucial information on how to use the freedom of information legislation, and other aspects of the law, to assist the campaign. Paul Stookes, co-author and specialist environmental law solicitor, comments: 'Campaigning is about making a difference and delivering real change in your own community. Increasingly, communities are recognising that they do have the power to fight back, not only to ward off unwelcome developments, but to make a positive contribution. It's a social phenomenon.'
This is a timely and useful book. Local campaigners can benefit from precisely the sort of information and advice that is in this book when they are setting themselves up and when they are designing and implementing their campaigns. --Friends Of The Earth
People power will be an invaluable tool for all those seeking to get a campaign going. Its full of information presented in an easy to read way. --David Whiting, Chief Executive of the Environmental Law Foundation.
Synopsis
This is an an inspiring book that reveals the secrets of successful local grass roots campaigning groups. This book is a guide for would-be campaigners who want to bring about real changes in their own communities. Local campaigns are a growing social phenomenon, and some high-profile success stories have proved that they can make a difference - but victories depend entirely on the tactics used. Recent high-profile local campaigns that "People Power" documents include: the battle to stop a local council from bulldozing a much loved playground for yet another Tesco; protests to stop a waste transfer facility opening right next to a school; healthy school meals campaigns; and successful attempts to make a town plastic bag-free."People Power" aims to give local campaign groups the information and the techniques they need to make a real difference. 'Effective campaigning isn't rocket science but it does need strategic thought and planning. A sense of burning injustice and indignation is only going to get you so far,' says Jon Robins, journalist and co-author of the book. 'The purpose behind our book is to explain the crucial elements of a successful campaign.We speak to veteran campaigners, as well as first timers, about what works and what doesn't. The techniques that we advocate in 'People Power' are tried and tested in the field.'The book covers everything campaigners need to know to run a successful local campaign. It contains information on how to plan and organise a winning strategy, raise money and awareness, win decision makers over and promote the campaign locally and on the web. It also provides crucial information on how to use the freedom of information legislation, and other aspects of the law, to assist the campaign. Paul Stookes, co-author and specialist environmental law solicitor, comments: 'Campaigning is about making a difference and delivering real change in your own community. Increasingly, communities are recognising that they do have the power to fight back, not only to ward off unwelcome developments, but to make a positive contribution. It's a social phenomenon.'
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What Do Customers Ultimately Buy After Viewing This Item?
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59% buy the item featured on this page: People Power: Indepth guide to local 'grass-roots' campaigning: How to Run a Campaign and Make a Difference in Your Community£9.09 |
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11% buy How to Win Campaigns: 100 Steps to Success £18.04 |
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10% buy High Impact Speeches: How to Write and Deliver Words That Move Minds £10.49 |
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