People to People Fundraising: Social Networking and Web 2.0 for Charities (Hardcover)

Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

Featuring a Foreword by James Austin of Harvard University, this hands–on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:

• Getting supporters to do more than give
• Evaluating your Web site
• Blogs — an important development in fundraising
• The power of celebrity in building communities
• How to leverage an individual supporter′s social network
• Online marketing to ethnic and special interest communities
• How to influence single–gift Web donors to become monthly donors
• The opportunities and challenges of multi–channel marketing
• Why ePhilanthropy succeeds — seven pillars of e–success
• Connecting with planned gift donors and prospects
• Buttons and banners on company Web sites
• Plus much more!

Based on the authors′ decades of combined real–life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization′s success.

From the Inside Flap

People to People Fundraising

Social Networking and Web 2.0 for Charities

People to people fundraising is the new tool to help nonprofit organ–izations drive more philanthropy. Learn how to tap into the considerable opportunities of social networking on the Web with thepractical, hands–on techniques and case studies found in People to People Fundraising. Written by a team of internationally respected names inthe field, this valuable guide highlights greatePhilanthropy examples from around the world,illustrating how individuals have leveraged thepower of the Internet to move great numbersof others to support a charity or cause.

Based on the authors′ extensive real–life experiences as well as pertinent global case studies, this excellent how–to–guide is brimming with the critical ingredients needed to harness Web 2.0 for your charity, including mastermind strategies, clear analytical frameworks, and effective operating techniques.

Packed with creative ideas, techniques, and suggestions, People to People Fundraising is organized into four main sections: Community Building/Advocacy, People to People Fund–raising, Target Audiences, and Integration Strategies. This essential handbook reveals:

• The next major evolution in ePhilanthropy

• Leveraging social networking to further your organization′s mission

• Converting activists to donors

• Online tools to manage special events, "a–thons," and auctions

• Personal fundraising widgets

• How social networks such as MySpace and Second Life can influence social change

• Milestones for e–success

• Mining your database

• Using mail to drive online activity

• Integrating the phone with online pledge events

• Fully integrated fundraising campaigns

• Plus much more

A practical manual for nonprofit staff written in non–technical language, People to PeopleFundraising is rooted in the everyday management issues and language to help nonprofit staff members bolster their charity′s presence, brand awareness, and fundraising success—today and for the future.

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