"The current volume is a welcome addition to the understanding of uses of the Internet in building donor–nonprofit interaction and relationships in a number of ways. It is the first roadmap that is comprehensive." ( charitychannel.com , 7/14/08)
From the Inside Flap
People to People Fundraising Social Networking and Web 2.0 for Charities People to people fundraising is the new tool to help nonprofit organ–izations drive more philanthropy. Learn how to tap into the considerable opportunities of social networking on the Web with thepractical, hands–on techniques and case studies found in People to People Fundraising. Written by a team of internationally respected names inthe field, this valuable guide highlights greatePhilanthropy examples from around the world,illustrating how individuals have leveraged thepower of the Internet to move great numbersof others to support a charity or cause. Based on the authors′ extensive real–life experiences as well as pertinent global case studies, this excellent how–to–guide is brimming with the critical ingredients needed to harness Web 2.0 for your charity, including mastermind strategies, clear analytical frameworks, and effective operating techniques. Packed with creative ideas, techniques, and suggestions, People to People Fundraising is organized into four main sections: Community Building/Advocacy, People to People Fund–raising, Target Audiences, and Integration Strategies. This essential handbook reveals: The next major evolution in ePhilanthropy Leveraging social networking to further your organization′s mission Converting activists to donors Online tools to manage special events, "a–thons," and auctions Personal fundraising widgets How social networks such as MySpace and Second Life can influence social change Milestones for e–success Mining your database Using mail to drive online activity Integrating the phone with online pledge events Fully integrated fundraising campaigns Plus much more A practical manual for nonprofit staff written in non–technical language, People to PeopleFundraising is rooted in the everyday management issues and language to help nonprofit staff members bolster their charity′s presence, brand awareness, and fundraising successtoday and for the future.