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Penguin by Design: A Cover Story 1935-2005

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Penguin by Design: A Cover Story 1935-2005 (Paperback)

by Phil Baines (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 256 pages
Publisher: Allen Lane (5 May 2005)
Language English
ISBN-10: 0713998393
ISBN-13: 978-0713998399
Product Dimensions: 21.4 x 18.2 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 17,348 in Books (See Bestsellers in Books)
Popular in this category:
#23 in Books > Art, Architecture & Photography > Print & Decorative Arts > Lettering & Calligraphy

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Product Description

Boyd Tonkin, Independent

Offers every former teenage bookworm ... a whole cake shop-full of memory-tingling sensations.

Product Description

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain’s culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers – from Jan Tschichold to Romek Marber – with a wide-ranging look at the range of series and titles published – from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by – and influencing – the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.

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Customer Reviews

2 Reviews

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28 of 28 people found the following review helpful:

5.0 out of 5 stars A glorious book for anyone into design or typography, 3 April 2006

By	R. Rutter "clagnut" (UK) - See all my reviews (REAL NAME)

Penguin books have a rather illustrious heritage, with legendary typographer Jan Tschichold responsible for the iconic orange spines, three-pane covers with Gill Sans, and of course serious attention to detail in the typesetting.

Phil Baines takes us through the seventy years of history in the design of Penguin paperback covers, a constantly evolving part of Britain's culture and design history. The book is lavishly illustrated, with many full size covers, and goes into detail of individual titles. Fascinating too is the coverage of changing role of artists and designers throughout Penguin's history. It's a luscious book for anyone interested in typographical-related design.

The book is published in Penguin's Allen Lane range and as such is finely typeset in Adobe Sabon (a digital incarnation of Tschichold's typeface). I mention this because the Penguin paperback novels are all too obviously machine-set nowadays, a sad loss introduced when Penguin's type design department was disbanded in 2003.

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12 of 12 people found the following review helpful:

5.0 out of 5 stars Penguin Masterclass, 1 Nov 2006

By	Sage of the North (NE England) - See all my reviews

For those with an interest in Design,Book publishing and the impact of Penguin on the world book market this is a gem of a book.The book charts the covers from the early iconic design with its bold horizontal bars through to the present day high impact covers and everything in between.Baines is enormously knowledegable about design and typography and makes the subject very interesting and accesible.He also places Penguin in the historic context of the whole printing revolution largely brought about by Penguins impact on book buying in the Twentieth Century.Well worth the purchase.

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