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Product Description
Boyd Tonkin, Independent
Product Description
Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics.
By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques.
Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.
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Phil Baines takes us through the seventy years of history in the design of Penguin paperback covers, a constantly evolving part of Britain's culture and design history. The book is lavishly illustrated, with many full size covers, and goes into detail of individual titles. Fascinating too is the coverage of changing role of artists and designers throughout Penguin's history. It's a luscious book for anyone interested in typographical-related design.
The book is published in Penguin's Allen Lane range and as such is finely typeset in Adobe Sabon (a digital incarnation of Tschichold's typeface). I mention this because the Penguin paperback novels are all too obviously machine-set nowadays, a sad loss introduced when Penguin's type design department was disbanded in 2003.
A lovely book, worthy of a place on anyone's coffee table, not only decorative but also informative and fun.
Listmania!
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