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Penguin by Design: A Cover Story 1935-2005 [Paperback]

Phil Baines
5.0 out of 5 stars  See all reviews (7 customer reviews)
RRP: 25.00
Price: 17.00 & FREE Delivery in the UK. Details
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Book Description

5 May 2005

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics.

By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques.

Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.

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Penguin by Design: A Cover Story 1935-2005 + Puffin By Design: 2010 70 Years of Imagination 1940 - 2010
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Product details

  • Paperback: 256 pages
  • Publisher: Allen Lane (5 May 2005)
  • Language: English
  • ISBN-10: 0713998393
  • ISBN-13: 978-0713998399
  • Product Dimensions: 1.7 x 18.5 x 22 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 104,029 in Books (See Top 100 in Books)

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Product Description


Offers every former teenage bookworm ... a whole cake shop-full of memory-tingling sensations. -- Boyd Tonkin, Independent

About the Author

Phil Baines was born in Kendal, Westmorland in 1958. He graduated from St Martin's School of Art in 1985 and the Royal College of Art in 1987, and has been a Senior Lecturer at Central Saint Martin's College of Art & Design since 1991. He is author and designer of Type & typography, (with Andrew Haslam, 2002); and Signs, lettering in the environment, (with Catherine Dixon, 2003), both published by Laurence King.

He is also a freelance graphic designer for clients including the Crafts Council, Goethe-Institut London, Matt's Gallery and Monotype Typography. His work often includes the use of his own typefaces, three of which have been released for general use: CanYou? (1991) and Ushaw (1994) by Neville Brody's Fuse, and Vere Dignum by Linotype in 2003.

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Customer Reviews

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Most Helpful Customer Reviews
35 of 35 people found the following review helpful
Penguin books have a rather illustrious heritage, with legendary typographer Jan Tschichold responsible for the iconic orange spines, three-pane covers with Gill Sans, and of course serious attention to detail in the typesetting.
Phil Baines takes us through the seventy years of history in the design of Penguin paperback covers, a constantly evolving part of Britain's culture and design history. The book is lavishly illustrated, with many full size covers, and goes into detail of individual titles. Fascinating too is the coverage of changing role of artists and designers throughout Penguin's history. It's a luscious book for anyone interested in typographical-related design.
The book is published in Penguin's Allen Lane range and as such is finely typeset in Adobe Sabon (a digital incarnation of Tschichold's typeface). I mention this because the Penguin paperback novels are all too obviously machine-set nowadays, a sad loss introduced when Penguin's type design department was disbanded in 2003.
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17 of 17 people found the following review helpful
5.0 out of 5 stars Penguin Masterclass 1 Nov 2006
For those with an interest in Design,Book publishing and the impact of Penguin on the world book market this is a gem of a book.The book charts the covers from the early iconic design with its bold horizontal bars through to the present day high impact covers and everything in between.Baines is enormously knowledegable about design and typography and makes the subject very interesting and accesible.He also places Penguin in the historic context of the whole printing revolution largely brought about by Penguins impact on book buying in the Twentieth Century.Well worth the purchase.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Penguin by Design: A Cover Story 1935-2005 1 Nov 2011
Penguin by Design: A Cover Story 1935-2005

A lovely book, worthy of a place on anyone's coffee table, not only decorative but also informative and fun.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Fascinating! 22 Jun 2010
By balzar
I found this book absolutely fascinating! Having grown up in the Fifties, I was aware of the old green Penguins, the Classics and the poetry covers....It was intriguing to see the development of the various covers and also somewhat nostalgic!
Since reading this I have been looking at all book covers with renewed attention...
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