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"...essential reading for those concerned with cultural issues..." (Long Range Planning, Vol 37, 2004)
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While there is much in this book to recommend, one of the big pluses for this reader was the clear delineation of the differences between Geert Hofstede and Fons Trompenaars. One gets a chance to recognize the contributions of Hofstede and at the same time to see his limitations. While there is a certain amount of acrimony in this discussion, one still comes away with an understanding of the evolution and applicability the dimensions of Trompenaars and why they have surfaced to the top.
What is different about this book from the basic Trompenaars/Hampden-Turner readers is that he addresses key issues such as: leadership; matching values; globalization; diversity; people; functions; corporate culture, identity, and change; and the dilemmas to be addressed in globalizing organizations. And in each of these section he iterates the need and provides the basis for the reconciliation of dilemmas.
The chapters are full of practical examples from real situations involving real people. The author has a way of presenting a dilemma, explaining the paths to its reconciliation, and
providing documental anecdotes that illustrate successes.
Early in the text, the author discusses the terrorism that the world and particularly the US is faced with. While not providing solutions, he does make a powerful case for the utilization of reconciliation techniques in order to best understand and perhaps work with these dilemmas. It is a powerful section of the book.
For the ease of its readability, its potent substance, and its direct and insightful learnings, this book is a must for one's professional library.
Forget the anthropologists, if you really want to understand global business and working with people who have different ideas to you, then this is the book!
Excellent.
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