* Ruby Quality Grade-Best(AAA)
:Top 10% of rubies in terms of quality. Medium red, slightly included and exhibits high brilliance. This quality is comparable to that used by the top 5th Avenue or Rodeo Drive Jewelers.
* Higher Quality Philosophy
- Our jewelry is meant to last for generations. The focus is on maximizing beauty rather than on saving gold or gemstone weight by reducing quality. While our competitors have reduced weight to 2-3 grams for most products as gold costs have gone up, our average product weight remains at 3-5 grams. Even if this philosophy and commitment to fine jewelry costs us more, we believe that the customer will be much happier as a result.
* Direct From The Source:
With manufacturing and sourcing offices in Jaipur, India (commonly known as the World's Gemstone Capital), Thailand (where the majority of the world's rubies and sapphires are cut and polished), and the USA, we are able to source the best quality gemstones directly from the mines and manufacturers. Further, we manufacture the large majority of our gemstone jewelry - thus, we cut out all middlemen and are able to offer unparalleled prices. Independent appraisal tests have verified that our jewelry routinely appraises at 150-250% of purchase price.