After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley′s company was suddenly undercapitalized and overexposed in the post–dot.com, post–9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow′s iconic Hierarchy of Needs. This book explores how Conley′s company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow′s theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre′s remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
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Despite using the word "mojo" in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn′t for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from "rebel" CEOs who surf. But Conley′s book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how–to is psychologist Abraham Maslow′s hierarchy of needs, a pyramid that ranks human needs from base to self–actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot–com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the whole, though, his advice is inspiring and accessible. (Sept.) ( Publishers Weekly, July 23, 2007)
"...book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers...inspiring and accessible." ( Publishers Weekly, July 23, 2007)
"...book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers...inspiring and accessible." ( Publishers Weekly, July 23, 2007)
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"Chip Conley gives a brilliant analysis of the absolute necessity of Maslow′s hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners—in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches—most successfully!" —Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought–provoking new approach to running a business. He brilliantly applies Abraham Maslow′s theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley′s depth and candor make this book a must–read for everyone who wants to improve their organization." —Bill George, former CEO, Medtronic and author, Authentic Leadership and True North "One of the best business books I′ve read. A unique combination of organized intelligence and creative insight. I guarantee it!" —George Zimmer, CEO and chairman, Men′s Wearhouse, Inc. "Strategy? Got one. Tactics? Check. But there′s one more key element without which you won′t get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right—and how they return the favor." —Chris Anderson, editor–in–chief, Wired magazine and author, The Long Tail "Chip Conley′s book is a perfect combination: part personal story, part business theory, and part how–to instruction. Peak combines head, heart, and soul for today′s aspiring business leader. Don′t just read this book—do it!" —Alan M. Webber, former editorial director, Harvard Business Review and co–founding editor, Fast Company
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5.0 out of 5 stars
A Template for Building from Positive Psychological Foundations for Success
3 Jan 2008
Format:Hardcover
Many people who try to do good while doing well think in terms of Abraham H. Maslow's famous hierarchy of needs (proceeding from physiological needs like for food and water to safety needs to relationship needs to esteem needs and finally to self-actualization -- living as one wants to be). The basis for thinkers like David Wolfe, Raj Sisodia, and Jagdish Sheth in Firms of Endearment shares that perspective.
Chip Conley takes that familiar perspective into new territory by describing how he applied the concept to employee, customer, and investor needs in building his Joie de Vivre, his boutique hotel management company. Employees get money, recognition, and meaning from their work. Customers receive what they expect, have their desires fulfilled, and are pampered by gaining what they don't recognize they want. Investors engage in a relationship that's established in the right way, enjoy a positive relationship with those who run the company, and help establish a legacy through their investment. By putting all three hierarchies in place, you can create a unique corporate culture, develop an enthusiastic set of employees and managers, build customer loyalty, and maintain a profitable business.
This way of describing the book makes it seem very academic, but that's not true. Mr. Conley is a hands-on manager who loves nothing better to develop boutique hotels that nicely fit a small psychological segment of mostly affluent travelers. He uses specialty magazines to identify his targets.
The book is as much about how he arrived at this set of conclusions as what the conclusions are. While Silicon Valley was booming, his San Francisco-area hotels were doing great. But when the dot-com bust hit, these hotels suffered along with the rest of the market.... Read more ›
Chip Conley takes that familiar perspective into new territory by describing how he applied the concept to employee, customer, and investor needs in building his Joie de Vivre, his boutique hotel management company. Employees get money, recognition, and meaning from their work. Customers receive what they expect, have their desires fulfilled, and are pampered by gaining what they don't recognize they want. Investors engage in a relationship that's established in the right way, enjoy a positive relationship with those who run the company, and help establish a legacy through their investment. By putting all three hierarchies in place, you can create a unique corporate culture, develop an enthusiastic set of employees and managers, build customer loyalty, and maintain a profitable business.
This way of describing the book makes it seem very academic, but that's not true. Mr. Conley is a hands-on manager who loves nothing better to develop boutique hotels that nicely fit a small psychological segment of mostly affluent travelers. He uses specialty magazines to identify his targets.
The book is as much about how he arrived at this set of conclusions as what the conclusions are. While Silicon Valley was booming, his San Francisco-area hotels were doing great. But when the dot-com bust hit, these hotels suffered along with the rest of the market.... Read more ›
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
Chip Conley's philosophy of business is also a practical guide to success. He shows you how to find self-actualization through helping others - in this case, by providing your employees, customers and investors with what he calls peak experiences. He uses an unusual framework for his recommendations about workplace culture: psychologist Abraham Maslow's well-known "hierarchy of needs," with self-actualization at the highest level. The book is nicely organized, with "peak prescriptions" and reading lists at the end of each chapter. getAbstract recommends it to managers and workers who need a boost.
By Robert Morris
TOP 100 REVIEWER
Format:Hardcover
As Chip Conley explains in the Preface, "This book is about the miracle of human potential: employees living up to their full potential in the workplace, customers feeling the potential bliss associated with having their unrecognized needs met, and investors feeling fulfilled by seeing the potential of their capital leveraged." I agree with him that all great leaders know how to tap into this "potential" and actualize it into reality." Moreover, I also agree with Conley that great leadership can - and should - be found at all levels and in all areas of an organization. So, what motivations do people need to achieve peak performance, especially in collaboration with others? In this volume, Conley responds to that question, suggesting that there are many valuable lessons to be learned from Maslow's "Hierarchy of Needs." For present purposes, it can be abbreviated as follows:
Survival
Security
Self-Actualization
With regard to the first two, I am reminded of a time when Ralph Waldo Emerson delivered a lecture on transcendentalism in Concord (MA) and then agreed to answer questions. A farmer stood up: "Mr. Emerson, how do you transcend an empty stomach?"
Maslow believed that the hierarchy of human needs is best understood when viewed as a triangle, with basic needs (food, shelter, clothing, etc.) at the base. As those needs are at least partially fulfilled, we ascend the pyramid to higher needs (e.g. security, stability, social connections, affiliations), fulfilling them along the way. As Conley explains, "At the top of the pyramid is self-actualization, a place where people have transient moments called `peak experiences'...A peak experience -- comparable to being `in the zone' or in the `flow' - is when ought to be just is.... Read more ›
Survival
Security
Self-Actualization
With regard to the first two, I am reminded of a time when Ralph Waldo Emerson delivered a lecture on transcendentalism in Concord (MA) and then agreed to answer questions. A farmer stood up: "Mr. Emerson, how do you transcend an empty stomach?"
Maslow believed that the hierarchy of human needs is best understood when viewed as a triangle, with basic needs (food, shelter, clothing, etc.) at the base. As those needs are at least partially fulfilled, we ascend the pyramid to higher needs (e.g. security, stability, social connections, affiliations), fulfilling them along the way. As Conley explains, "At the top of the pyramid is self-actualization, a place where people have transient moments called `peak experiences'...A peak experience -- comparable to being `in the zone' or in the `flow' - is when ought to be just is.... Read more ›
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