Much like Chip Conley I love Maslow, indeed quoting Maslow at an interview once got me the job (well the HR guy liked it). I first found the book after watching a TED Lecture by Chip and was moved to buy the book.
I have found the book has reinforced many of my own personal thoughts and ideas with Chip moulding Maslow's Hierarchy into a readily usable everyday business formula. I have given 4 stars as I believe it is a great idea and Chip has great story. On a personal level however I would only give 3 stars, yet would struggle for a reason. While Chip is obviously passionate about his business and the success this formula has given him, it has just not transferred to me; the message has not jumped out the pages at me as it did with the lecture.
In his lecture he shows a picture of one of his employees, Vivian a hotel maid, yet in the book there appears to be a failure to directly connect how his principles are enacted by people like Vivian, there seems to a lack of tangibility in the book.
Great principle, great strategic idea, great story, and love the directed end of chapter bibliographies, just missing that Je ne sais pas...