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War and Peace in the Global Village [Paperback]

Marshall McLuhan , Quentin Fiore
5.0 out of 5 stars  See all reviews (2 customer reviews)

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War and Peace in the Global Village War and Peace in the Global Village 5.0 out of 5 stars (2)
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Product details

  • Paperback: 151 pages
  • Publisher: Wired Books; New edition edition (25 Jun 1997)
  • Language: English
  • ISBN-10: 1888869070
  • ISBN-13: 978-1888869071
  • Product Dimensions: 17.5 x 10.4 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,181,436 in Books (See Top 100 in Books)

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Initiallly published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. A mosaic of pointed insights and probes, this text predicts a world without centres or boundaries. It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linnear, literate world. No longer can there be fixed positions or goals.

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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Sheer Brilliance! 19 Feb 1999
By A Customer
Once again, McLuhan and Fiore team up to provide us with an excellent summation of all of the drastic effects of the transition to electric circutry as the prime form of media. I recommend reading The Medium is the Massage first.
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5.0 out of 5 stars Five Stars 20 Aug 2014
Format:Paperback|Verified Purchase
Really good book, I got it for an essay and it really helped me out.
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Amazon.com: 4.7 out of 5 stars  7 reviews
13 of 15 people found the following review helpful
5.0 out of 5 stars Lousy title, great book. 27 Feb 1998
By A Customer - Published on Amazon.com
If McLuhan hadn't been dead for almost twenty years, he could have written this book yesterday. He speaks to this moment in time. "We are all robots when uncritically involved with our technologies." He makes the point that we have met the enemy and they is us. He asserts that man has evolved beyond Darwin's limited concept of biological evolution, and we have evolved ourselves with our technology. The computer being an extension of our nervous system, which now senses the whole world. The pain of modern existence is to be found in the strain of this evolution, and therefor, to be for-warned is to be for-armed. "Unlike the animals, man has no nature but his own history. Electronically, this total history is now potentially present in a kind of simultaneous transparency that carries us into a world of what Joyce calls 'heliotropic noughttime.' We have been rapt in 'the artifice of eternity' by placing our nervous system around the entire globe." Tired of wondering why you think life sucks? There is some healing balm hear to be found.
4 of 4 people found the following review helpful
4.0 out of 5 stars DEEP SEA VERBOSITY 16 Aug 2006
By Worldreels - Published on Amazon.com
This classic, WAR & PEACE, attempts to awaken the reader to the realities of media that lie hidden in his own mind. These realities are composed of the everything in the current "electric world," of signs, of real words and nonsense sounds, of pictures, of stuff, of technologies, of clothes, of weapons, of food, and of chemicals, all of which McLuhan calls media and the extensions of man. Can the reader who knows nothing of the pre-electric world be awakened to perceive it? A difficult question since there are all kinds of readers from the primitive to the scientist to the computer programmer.

Indeed, McLuhan and Fiore take the reader on a impossible journey into the guts and gear works of the human brain. Did the Authors bridge any gaps or just create new, unknown ones? Everything about this book is difficult. This includes the often obscure passages on every other page from Joyce's FINNEGANS WAKE.

The Authors advance the notion that all behavior, war and violence, stems from man's search for his identity. "So that today war, as it were, has become the little Red Schoolhouse of the global village."(P. 125) War has become the educator and education becomes war. "No one has studied what degree of innovation is required to shatter the self image of a man or a society." And how can man understand himself when he is always engaged in "rearview mirrorism?" Man looks backward because he can't see forward.

In addition, all the media surrounding man is merely raw material for man's info processor, his brain. Thus man is hooked on his current media like a drug addict is hooked on that which alters his sensual input. Man, himself, is but a collection of information. Immersed in this sea of info, like a fish in water, how can man sort out those bits that beg for priority? By understanding the info that composes himself, can man escape his own senses, those that compose and shape his every move? One doubts it!
4 of 6 people found the following review helpful
5.0 out of 5 stars Is Your Brain OK or KO? 23 May 2000
By rareoopdvds - Published on Amazon.com
Media theorist Marshall McLuhan does a double take on the Massage by doubling his informative view of the media world splicing effect after effect after effect. Beginning locally in the village of small tribal cultures of oratory dominance demonstrating the break of the sensorium which created a tactile society. Moving through history as if fragmented in its own way recapitulating the effects of media which broke up the senses and amputated the limbs of our physical and psychical systems. Although written in 1968, McLuhan moves right into the present times understanding first, electricity as extension of the nervous system and lucidly stating that LSD, the psychedelics of the past are equal in effects to the modern day computer as a recomposure of our being. From our computer realities, one can easily define theirs as an integrated inter-net, linking one another through digital media that is light speed. McLuhan understood the implications of Einsteinian-ENIAC models of the world and distupted the passive television view with this commercial interuption to wake up the senses. Reccomended for McLuhan lovers and those who are still watching TV on a regular basis.
5.0 out of 5 stars The Global Village 28 Dec 2013
By Martin - Published on Amazon.com
Marshall McLuhan wrote this book over forty years ago. It predicts that the information age will be "a transitional era of profound pain and tragic identity quest". McLuhan illustrates that all social changes are caused by introduction of new technologies. He interprets these new technologies as self-amputations of our own being, because technologies extend bodily reach. His ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. (Source Goodreads.com)
4.0 out of 5 stars McLuhan Makes you Think 15 April 2013
By Don S. - Published on Amazon.com
The funny thing about Marshall McLuhan is that whenever you read one of his chapters, you're never really sure just what he said - though he described it in a way that seems enlightened, meaningful and cogent to our times. I find myself falling back, re-reading the chapter again always feeling a bit off kilter.

That said, War and Peace In the Global Village does one thing well - it makes you think - and think at a higher level about our culture, its future and its propensity for change.

Cultural change causes identity crises at a level that pits the old vs. the new; agricultural vs. industrial, industrial vs. informational that eventually ends in war. Are nations really fighting each other, or, are we fighting the end of one societal view vs. another?

Given this hypothesis, McLuhan leads the reader down the chilling path of what our information society will hold in the future? The fact that he wrote this in 1968 is more prophetic now that we're entering the internet age. What conflicts will arise? How will the global economy change our perception of nations? War? Education?

A tough read - but, something that will make you ponder the future.
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