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Product Description
Product Description
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
One of the twentieth century's greatest designers. This book is a well written and insightful account of the work of Paul Rand, revealing his inspirations and methodologies. As a book on design, it is also well illustrated with numerous examples of Rand's work, which prove that great design is timeless! Moreover, it reinforces the fact that it is about solutions not technology. In that way it reminds many practising designers, myself included, that good design has nothing to do with the capabilities of the latest software... but of the ability of the mind to solve visual communication problems. Highly recommended.
6 of 6 people found the following review helpful
Format:Hardcover
Paul Rand is an inspiration. This is a book that demonstrates fabulous thinking, wonderful work & the brilliantly told story of the man who revolutionsed graphic design. The worst thing about this book is that it is just does not have enough pages.
Format:Paperback
Very fast delivery ,and amazing book.I had a problem to find this book in library ( as I had to write some essay about Paul Rand )decided then to buy this book on amazon,Delivery was very fast ,,and book is amazing -great,1000 of pictures -good explanation of Paul Rand techniques and about his life ,,,I could recomend for everyone who love his work ,
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