Paul Hitchens is a Chartered Marketer and Course Director for the Chartered Institute of Marketing. He wrote and presents the CIM Branding Masterclass, Brand Identity, Brand Touchpoints and Building the Employer Brand Courses.
Paul has over 25 years experience in the Creative Industries working in Advertising, Branding, Design and Marketing. Together with Julia Hitchens he Co-Authored two Teach Yourself guidebooks published by Hodder Education: 'Create the Perfect Brand' and 'Successful Brand Management - In a Week'.
Paul is a founding partner of Verve Brand Consultancy [http://www.verve.co.uk]. Since 1996 Verve has helped hundreds of businesses to realise their brand's potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. Their brand name 'Verve' means 'energy, enthusiasm and dynamism', all values required for brand building.
Paul has contributed branding commentary to television, radio, national and trade press including the BBC, ITV and Channel 5.