I'm a grad student reading this for a class on 'heritage tourism.' I've enjoyed the flow of his sentences and the interesting images, but I agree with Kenneth (an earlier reviewer): when a hundred-page chapter can be summarized in one page, I've tended to skim quite a bit.
In our class we've read chapters 1,2,5, and 6, and that's made the book a lot more manageable! These chapters have focused on how modern people use the past for present needs, the issues that come with too much focus on the past, and just how we can know 'the past' (through collective history, individual memory, and tangible relics). Chapter 6 is one of the most interesting, as it emphasizes how we change the past (understood as a mental object we've created) through using it and twisting it to serve our purposes.
If you're running short on time, his table of contents and chapter headings are fairly extensive, so it's possible to get a good sense of the book by looking at it's skeleton. Plus, do make time to read at least ten pages or so to get a feel for his writing! If you're a literature sort of person, it's enjoyable and fluid in small doses. :-D