With the release of "Genes, Girls, and Gamow", this earlier book has suddenly been ignored, overlooked, and forgotten. Nobody, of course, forgets "The Double Helix", and now we have this sensation called "Genes Girls and Gamow". With a bad choice of title and an equally bad choice for a cover---a large close-up picture of a geeky young biologist---making such a mockery and preposterous idea of what appeals to girls in general, I can only salute Rosalind Franklin for her exquisite determination not to be lured by this sly personage. If one wants to examine the life and perspective of the codiscoverer of the structure of the double helix from a more venerable perspective, "A Passion for DNA: Genes Genomes and Society" will earn the reader's respect. From the cover alone of this book, it is almost galling that, by comparison, "Genes Girls and Gamow" gets more brouhaha, hoopla, and hoolabaloo.