- Hardcover: 264 pages
- Publisher: John Wiley & Sons (4 July 2003)
- Language English
- ISBN-10: 0470850523
- ISBN-13: 978-0470850527
- Product Dimensions: 22.8 x 15.6 x 2.6 cm
- Amazon Bestsellers Rank: 1,106,659 in Books (See Top 100 in Books)
- See Complete Table of Contents
Passion Branding
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Product Description
Review
"…the book contains examples of successful sponsorship programs…this is a useful book…" (Sponsorship News, September 2003)
“… advocates sponsorship and cause–related marketing as a way of associating emotions with a brand and eventually turning customer passion into profits....” (Gulf Business, January 2004)
“…a valuable aid for marketers involved in sponsorship and cause–related marketing.” (Marketer, September 2004)
Review
"…the book contains examples of successful sponsorship programs…this is a useful book…" (Sponsorship News, September 2003)
“… advocates sponsorship and cause–related marketing as a way of associating emotions with a brand and eventually turning customer passion into profits....” (Gulf Business, January 2004)
“…a valuable aid for marketers involved in sponsorship and cause–related marketing.” (Marketer, September 2004)
Inside This Book
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First Sentence
'Passion branding: a relationship between a brand and its consumers around a consumer passion, and the leverage of that passion in order to create stakeholder value' Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
'Passion branding: a relationship between a brand and its consumers around a consumer passion, and the leverage of that passion in order to create stakeholder value' Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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