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Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse Hardcover – 6 Oct 2005

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About the Author

Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus

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The question of why software, services or reseller firm would partner with Microsoft is relevant because every firm in the information-technology (IT) industry must come to terms with Microsoft. Read the first page
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Most Helpful Customer Reviews on (beta) 5 reviews
3 of 3 people found the following review helpful
The Inside Scoop on Working with Microsoft 10 Aug. 2005
By John Matlock - Published on
Format: Hardcover
A great many companies want to use computers in their business to do something a little bit different than what the programmers originally thought. Many companies do not want to invest, perhaps they cannot invest in their own IT department to understand and develop exactly what they need.

Microsoft understands this very well. Consequently many of their products are designed so that someone else can take their products and make it function as the final customer needs.

A perfect example is a database. A company wants to keep track of something. A database is the ideal way to do this. But does anyone at that company understand enough about database design to implement the database, design the forms and reports to make it easy enough for the clerks in the company to use, and then train the clerks?

The result is Microsoft's partnering philosophy. If you will set up your company to take Microsofts basic software and make it work as the final customer wants, then Microsoft wants to work with you, will supply you with support and leads, give you all kinds of advantages.

The alternative in the IT industry is to do your own thing, perhaps in competition with Microsoft. History tends to say that this isn't all that wise.

The authors fo this book are experts in working with Microsoft. In this book they give you the whole scoop, including the bad points (Suppose the customer really should use Linux!).
2 of 2 people found the following review helpful
Good but a little tedious 29 Dec. 2007
By W. D. Robinson - Published on
Format: Hardcover Verified Purchase
I've worked for different Microsoft partners for almost 10 years. I hoped this book would provide new, interesting, and perhaps secretive information that I could use in building relationships with the field level sales teams.

I did like how the author starts out by talking about how Microsoft views the partner ecosystem. The author compares the Microsoft partner ecosystem to other big software/hardware makers such as Oracle, Sun, Apple, and IBM. With a partner driven model, these chapters helped frame how good we have it in the Microsoft ecosystem.

The book contains sections on how different types of partners can be successful with Microsoft. The author compares working with the Microsoft corporate office versus the field sales teams. I found this very beneficial in how I prioritize my time investing with Microsoft personnel. I work for a services partner so the software partner, reseller partner, and hardware partner chapters were not very beneficial to me. However, those chapters may be a good reference for future use.

I found the book to be a slow read compared to the last dozen business books I've ready this year. Perhaps it was because I've been doing this type of work for years. I also became weary of how the author repeatedly told the reader he was going to answer a question in a future chapter. By the time I read the later chapter, I didn't go back and cross reference the question. Am I supposed to be doing that?

Despite some concerns with the book, this is a must read for any professional working for a Microsoft partner; especially in a sales role.
1 of 1 people found the following review helpful
Serious Momentum with Microsoft 25 May 2006
By Christopher B. Treisch - Published on
Format: Hardcover
I had the privilege in attending a "Partnering with Microsoft" presentation and I am reading Ted Dinsmore's book now. Since the meeting with Ted Dinsmore, our organization is adopting many of the techniques revealed in his book and our corporation now has serious momentum with Microsoft. I highly recommend reading the book, and if the opportunity arises to meet Ted, don't miss it.
2 of 3 people found the following review helpful
Good information, terribly written 9 Mar. 2007
By J. Berger - Published on
Format: Hardcover Verified Purchase
If you partner with Microsoft in sales, this is a must read. But it's also a maddening read becuase the same topics are reviewed over, and over, and over, and over again. It's like the author had to make a certain word count, so they just kept repeating themselves to make the magic number. I would recommend you digest the material over a period of weeks rather than a day or two. It's certainly not a page turner. . .
Missing "Debugging with Microsoft" ? 27 April 2011
By Hibernating Hummingbird - Published on
Format: Hardcover Verified Purchase
So I have this hot new addin for Visual Studio, I make some videos and post them to YouTube. Because, the addin is Really Hot, but it doesn't quite work, so I figure if I give Microsoft a cut on the deal, etc. So actually I did contact the MSDN Concierge, yes I'm a subscriber, and I explained that I had copyrighted the YouTube videos, but since anyone could look at them, Microsoft could do the usual thing of referring them to a consultant who has no authority to make commitments for the company, so maybe he will tell them, YES the videos look hot, it's worth your while.
Result - a total stonewall.
So as far as I can tell, before you begin work on any product that interfaces to Microsoft, especially if you're lone guy coding, you need to stop at the first sign that everything is not absolutely perfect, because there's ultimately no way to get your bugs fixed, unless you can pay CASH, as far as I could tell, there's no way Microsoft will work with lone-guy-coding on say a royalty basis. Or if there is, the MSDN concierge should be informed about it.
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