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The text is well written and relatively easy to understand. It provides abundant information without being overwhelming. It is very current. (Eleanor Witta 2012-11-21)
The author provided a great deal of practical advice on a variety of tangentially related topics that I think is great for students. (Richard S. Mohn 2012-11-21)
The book is of good quality as its content is easy-to-read, comprehensive, and up-to-date. Tourism researchers are highly recommended to read this book if they want to catch up with the latest trend of application of SEM techniques. (Lawrence Hoc Nang Fong and Rob Law European Journal of Tourism Management)
Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.
Dr. Christian M. Ringle is a Full Professor and Managing Director of the Institute for Human Resource Management and Organizations (www.tuhh.de/hrmo) at the Hamburg University of Technology (TUHH) and Visiting Professor at the Faculty of Business, and Law Professor at the University of Newcastle (Australia). He holds a Master’s degree in Business Administration from the University of Kansas (KU), received his Doctor of Philosophy from the University of Hamburg (UHH), and has been a Visiting Researcher at various distinguished universities. His research mainly addresses the management of organizations, strategic and human resource management, marketing, as well as quantitative methods for business and market research. His research in these fields has been published in well-known journals such as Advances in International Marketing, International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, and MIS Quarterly. Dr. Ringle is co-founder and the Managing Director of SmartPLS (www.smaprtpls.com). SmartPLS is a software tool with a graphical user interface for the application of the partial least squares structural equation modeling (PLS-SEM) method. Besides supporting consultancies and international corporations with their projects, he regularly teaches doctoral seminars on multivariate statistics, the PLS-SEM method, and the use of SmartPLS worldwide.