I have very long, very thick hair, which I never normally dry straight from washing at it takes AGES!! After much debate due to the price of this hair dryer, I went ahead and ordered it. WOW is all I can say! Straight from the shower it took less then 7 minutes to get my hair dry. Not only dry but much sleeker and shinier then it ever was after using my old hair dryer. The size of dryer is fab, being small makes it much easier to handle, but it sure is powerful. I am very pleased with this item and after only 1 use and am now regreting that I did not buy something like this years ago. I would say, especially if you have long/thick hair like me - go for it!