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Parentonomics: An Economist Dad Looks at Parenting
 
 

Parentonomics: An Economist Dad Looks at Parenting (Hardcover)

by J Gans (Author) "It was a month before the due date of Child No. 1 when our obstetrician forecast that our baby was going to be large; definitely..." (more)
3.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 240 pages
  • Publisher: MIT Press (14 Mar 2009)
  • Language English
  • ISBN-10: 0262012782
  • ISBN-13: 978-0262012782
  • Product Dimensions: 20.4 x 14 x 2.6 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 412,248 in Books (See Bestsellers in Books)

Product Description

Review

"Dr. Spock meets Freakonomics. Parenting will never be the same. Forget about inflation and unemployment. Here Gans uses economics and game theory to tackle really important topics, such as toilet training and fussy eaters. Parentonomics lays bare what most sleep-deprived parents only dream about. Gans may not help you become a better parent, but he will help you to stay one step ahead of your kids." - Barry Nalebuff, Milton Steinbach Professor at Yale School of Management, coauthor of Co-Opetition"


Product Description

Like any new parent, Joshua Gans felt joy mixed with anxiety upon the birth of his first child. Who was this blanket-swaddled small person and what did she want? Unlike most parents, however, Gans is an economist, and he began to apply the tools of his trade to raising his children. He saw his new life as one big economic management problem - and if economics helped him think about parenting, parenting illuminated certain economic principles. "Parentonomics" is the entertaining, enlightening, and often hilarious fruit of his 'research'. Incentives, Gans shows us, are as risky in parenting as in business. An older sister who is recruited to help toilet train her younger brother for a share in the reward given for each successful visit to the bathroom, for example, could give the trainee drinks of water to make the rewards more frequent. (Economics later offered another, better toilet training solution: outsourcing. For their third child, Gans and his wife put it in the hands of professionals - the day care providers.) Gans gives us the parentonomic view of delivery (if the mother shares her pain by yelling at the father, doesn't it really create more aggregate pain?) , sleep (the screams of a baby are like an offer: 'I'll stop screaming if you give me attention'), food (a question of marketing), travel ('the best thing you can say about traveling with children is that they are worse than baggage'), punishment (and threat credibility), birthday party time management, and more. Parents: if you're reading "Parentonomics" in the presence of other people, you'll be unable to keep yourself from reading the funny parts out loud. And if you're reading it late at night and wake a child with your laughter - well, you'll have some guidelines for negotiating a return to bed. This book contains what every parent needs to know about negotiating, incentives, outsourcing, and other strategies to solve the economic management problem that is parenting.

Inside This Book (Learn More)
First Sentence
It was a month before the due date of Child No. 1 when our obstetrician forecast that our baby was going to be large; definitely over eight pounds. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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3.0 out of 5 stars Light, Humorous Parenting Memoir, 18 April 2009
By A. Ross (Washington, DC) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
As a relatively new parent who's been mostly enjoying the recent spate of pop-econ books (the most famous of which is obviously Freakonomics) I suppose I'm the target demographic for this blog-derived book by an Australian economist. I'm not entirely sure what I expected to get out of it, but some more substance and depth certainly would have been nice. It's not really a parenting book, nor does it offer much in the realm of behavioral economics -- if anything, it's more of a lightly humorous parenting memoir by someone who happens to bring an economist's perspective to the task of raising kids. And to be fair, it doesn't really claim to be more than that.

Each chapter tackles a different parenting topic (food, sleep, potty, etc.) but in a fairly disjointed, discursive manner. The author writes in a nice, breezy tone that rarely betrays a hint of personality, but the connections to economics aren't always well managed. For the most part, the econ tie-ins invoke the role of incentives, and stress the concept that incentives are rarely as straightforward as they might seem. But once you grasp the difficulty of properly targeting incentives (if it's not already pretty obvious to you), then there's not a whole lot else to take away. Don't get me wrong, it's not a bad book, and the author's many anecdotes are often mildly amusing. I guess I expected a little more nourishing meal from this cross-disciplinary stew.
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